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Head of EMEA Marketing

2 months ago

London, Greater London, United Kingdom Addepar Full time
About the Role

Addepar is seeking a seasoned marketing professional to drive our brand awareness and market expansion across Europe, the Middle East, and Africa. As Head of EMEA Marketing, you will be responsible for developing and implementing a regional marketing strategy that aligns with our global business objectives.

Key Responsibilities
  • Develop and execute a data-driven marketing strategy for the EMEA region, leveraging digital channels, content marketing, and events to drive brand awareness and lead generation.
  • Collaborate with regional sales, client management, services, and partner teams to understand market needs and develop effective marketing programs.
  • Stay up-to-date with industry trends and competitor activity in the EMEA wealth management technology space.
  • Build strong relationships with key partners and industry influencers to drive business growth.
  • Track and measure the success of marketing campaigns and programs, providing data-driven insights to optimize performance.
Requirements
  • 10+ years of experience in B2B financial services marketing, with a proven track record of success in driving growth within the financial technology or wealth management industry.
  • Strong understanding of the EMEA marketing landscape and cultural nuances.
  • Ability to translate marketing goals into measurable return on investment and drive business objectives.
  • Deep expertise in digital marketing channels, including SEO, SEM, content marketing, social media, and ad platforms.
  • Excellent analytical skills and ability to translate data insights into actionable marketing strategies.
  • Proficiency in English, with additional European languages a plus.