Head of EMEA Performance Marketing

1 month ago

London, Greater London, United Kingdom addepar Full time
Job Title: Head of EMEA Performance Marketing

Addepar is seeking a seasoned marketing professional to drive our brand awareness and market expansion across Europe, the Middle East, and Africa. As the Head of EMEA Performance Marketing, you will develop and implement a data-driven marketing strategy that aligns with our global and regional business objectives.

Key Responsibilities:
  • Develop and execute localized marketing campaigns across all channels to drive brand awareness, lead generation, and pipeline growth.
  • Stay up-to-date with industry trends and competitor activity in the EMEA wealth management technology space.
  • Build and maintain positive relationships with key partners and industry influencers.
  • Collaborate with regional sales, client management, services, and partner teams to understand market needs and develop effective marketing programs.
  • Track and measure the success of marketing campaigns and provide data-driven insights to optimize performance.
Requirements:
  • 10+ years of experience in B2B financial services marketing with a proven track record of success in driving growth within the financial technology or wealth management industry.
  • Strong understanding of the EMEA marketing landscape and cultural nuances.
  • Ability to translate marketing goals into measurable return on investment and contribute to the achievement of overall business objectives.
  • Deep expertise in digital marketing channels (SEO, SEM, content marketing, social media, ad platforms, etc.).
  • Excellent analytical skills and ability to translate data insights into actionable marketing strategies.
About Addepar:

Addepar is a global technology and data company that helps investment professionals provide the most informed, precise guidance for their clients. We are committed to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility.

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