Marketing Director, EMEA Expansion

1 week ago

London, Greater London, United Kingdom HarbourVest Partners Full time
About the Role

We are seeking a highly skilled and experienced Marketing Director to lead the expansion of our marketing strategy in continental Europe. As a key member of our global Marketing team, you will be responsible for building and enhancing recognition of HarbourVest's brand and market position in EMEA, with a focus on institutional and high net worth client segments.

Key Responsibilities
  • Develop and implement a comprehensive marketing strategy for EMEA, aligned with HarbourVest's global marketing objectives.
  • Work closely with the global head of marketing communications and US-based counterparts to define, refine, and implement HarbourVest's marketing strategy in EMEA.
  • Build and maintain strong relationships with global colleagues across channels, including PR, Internal Communications, Product Marketing, Digital, Design, Events, and Thought leadership.
  • Lead a 2-person London-based team in EMEA and relevant agency resources.
  • Develop and execute initiatives to drive brand awareness, lead generation, and customer engagement in EMEA.
  • Collaborate with cross-functional teams to plan, create, and launch creative campaigns and compelling stories that resonate with audiences across EMEA.
  • Establish goals and create strategy for meeting EMEA marketing results and metrics, working closely with colleagues across teams and functions.
  • Partner with global peers, EMEA IR team, and investment product specialists to align efforts globally.
Requirements
  • 10+ years of proven experience in a marketing capacity, preferably in a senior leadership role.
  • 10-15 years of demonstrated ability in marketing in EMEA, including brand and campaign management, advertising, digital marketing, events, public relations, and internal communications.
  • 5-10 years of asset management, financial services, or private equity marketing experience.
  • Strong interpersonal skills and the ability to not take oneself too seriously.
  • Dedicated and inclusive leader, able to empower staff and build teams and process.
  • Skilled at forming relationships across an organisation, including key partners and individuals at all levels of seniority.
  • Strong project management skills, including proven organisational skills with attention to detail, able to optimally manage multiple projects.

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