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Senior Product Marketing Manager

2 months ago

Brighton, United Kingdom Study Group Full time
Contract Type: Full time, fixed term 31/07/2025
Location: Brighton (80% remote)
Reporting to the Head of Product Marketing this role will focus on developing compelling, data-led propositions for new business won, and constructing and implementing highly segmented Go-To-Market campaigns across all core channels to support commercial KPIs.
This exciting role has three core components:
* Develop and implement segmented and targeted GTM propositions and launch marketing plans for successful new partner and product opportunities and launches
* Act as the marketing account manager for new partners and champion the brand from prospecting through to post launch period
* Collaborate with the Product Development team to develop market led propositions, positioning and GTM strategies for all “category level” products.
The post holder will collaborate with and influence a range of stakeholders including new and prospective partners, product, sales and marketing colleagues and partner acquisition team members.
ABOUT THE ROLE
In this role, you will focus on the following core areas:
* Based on customer insight define the product brand strategy, proposition, positioning and customer and market segmentation priorities for new business/product opportunities
* Take accountability for clearly articulating the product value proposition, in the context of different customer segments, through engaging, effective, consistent, and compliant messaging and creative. at each touchpoint and through all appropriate marketing channels.
* Utilising market insight and customer data be responsible for leading the development of annual product marketing plans to meet and/or exceed business goals and achieve the business vision. The plans should be regularly reviewed and refined considering changing conditions.
* Actively identify up/cross sell opportunities and new product innovations or extensions to maximise commercial ROI and grow student numbers/yield.
* Champion our products and customers and continually seek to improve the customer experience.
* Identify appropriate metrics and take responsibility for regularly reporting on progress against agreed KPIs. If necessary, create mitigating action plans to ensure targets are met.
* Manage the use data analytics and student insights to inform creative and messaging.
* Conduct and disseminate insights from regular post-campaign reviews including results, lessons learned and sharing best practices.
* Take responsibility for tracking and analysing market trends and competitors to maintain competitive advantage in the positioning of our products within key markets.
* Manage the marketing relationship with new university partners ensuring regular communication with key university stakeholders.
* Ensure changing partner needs and business goals are managed and responded to effectively.
* Drive engagement through the funnel from awareness, generation, nurture to conversion developing tactics, content and design which responds to each point of the customer journey.
* Take ownership of highly effective integrated product marketing campaigns across all channels, ensuring all marketing activities meet our brand and customer promise to deliver on the business targets.
* Brief in and oversee the creation and implementation of marketing & sales enablement assets, and campaign activity ensuring ROI is defined and measured for each activity.
* Ensure in-market sales strategy and GTM plan and activities are fully aligned to the product marketing strategy, launch and annual marketing plans and campaign activity.
ABOUT YOU
* Experience of marketing higher education products or programmes – preferably in the international higher education sector
* Experience in managing and delivering “go to market” strategy / plans and new product launches for multiple customer segments at pace
* Strong product marketing experience, developing customer-led compelling differentiated value propositions
* Strong product, brand, and digital marketing expertise in a B2B and B2C environment
* Experience in working with, influencing and managing range of stakeholders.
* Experience of managing and delivering multiple priorities to tight deadlines
* An understanding of what creates a great customer experience
* Excellent collaboration, strategic planning and presentation skills
* Regulatory knowledge
ABOUT US
Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. With university partnerships and a variety of face-to-face, online, and hybrid study programmes, we are able to provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available. Additionally, our Insendi platform enables us to deliver innovative, accessible, and intuitive digital learning experiences with the most advanced digital tools available.
ORGANISATIONAL COMPLIANCE
Study Group is proud of its high standards in safeguarding and recognises its importance in enabling the best possible student experience and outcomes. For successful applicants, the following checks will be conducted- Criminal Background Check (country-specific), x2 References, ID and Right to Work checks as well as Education Verification.
We are proud to be an equal-opportunity employer and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor. We believe that the best person for the job should be selected based on skills and experience alone