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Marketing Strategy Lead

2 months ago

Brighton, Brighton and Hove, United Kingdom Home Instead Senior Care - Brighton, Hove and Shoreham Full time

Company Overview

Home Instead Senior Care is a premier provider of non-medical support and companionship services tailored for elderly individuals. We prioritize the careful pairing of our Care Professionals with clients, ensuring shared interests and hobbies to foster trust and deliver personalized assistance. Our services empower older adults to maintain comfort and independence in their own homes with the support of our dedicated Care Professionals.

Position Summary

We are looking for a motivated Marketing Executive to join our dynamic team and oversee multiple offices in East Sussex. The successful candidate will be responsible for crafting and implementing marketing strategies aimed at enhancing brand visibility and driving growth.

Key Responsibilities:

  • Develop and execute integrated marketing strategies across three offices in East Sussex, including:
    • Home Instead Brighton, Hove and Shoreham
    • Home Instead Lewes District and Uckfield
    • Home Instead Eastbourne and Hailsham
  • Design and manage both digital and print marketing initiatives across diverse platforms, including social media, newsletters, and local advertising.
  • Conduct market analysis to identify trends and assess competitor activities.
  • Create engaging content for the website, social media channels, and promotional materials.
  • Collaborate with teams in each office to ensure marketing efforts align with overall business objectives.
  • Monitor and report on the effectiveness of marketing campaigns and performance metrics.
  • Support recruitment and engagement initiatives for Care Professionals.

Qualifications:

  • A minimum of 3 years of experience in marketing.
  • Proficient in digital marketing, with a strong emphasis on social media and basic SEO knowledge.
  • Exceptional written and verbal communication skills.
  • Self-driven with the ability to work autonomously.
  • Familiarity with marketing and analytics tools, including Google Analytics, Mailchimp, and Meta Business Suite.
  • Competence in graphic design software, particularly Canva.
  • Strong organizational and project management capabilities.

Knowledge of the local area is advantageous, and a valid driver's license is preferred for travel between offices.

Compensation: £13 - £15 per hour, based on experience.