Head of Digital Marketing Strategy
2 days ago
MPB is seeking a highly skilled and experienced Head of Performance Marketing to lead our paid media strategy and drive business growth.
The successful candidate will be responsible for developing and executing innovative paid media campaigns across various digital platforms, including Google Ads, Meta Ads, and programmatic DSPs.
Key Responsibilities
- Develop and execute comprehensive paid media strategies to drive new customer acquisition, revenue growth, and brand visibility.
- Oversee the management of print media campaigns and direct publisher display activity.
- Manage and optimize paid media campaigns to achieve key performance indicators (KPIs) such as cost of acquiring customer (CAC) and conversion rate improvement.
- Lead a team of paid media specialists, providing guidance, mentorship, and support to drive performance and professional development.
- Collaborate cross-functionally with other MPB teams to align paid media efforts with broader marketing initiatives and promotional campaigns.
- Monitor industry trends, the competitive landscape, and emerging technologies to stay ahead of the curve and capitalize on new opportunities.
- Analyze campaign performance metrics, generate insights, and provide regular reports and recommendations to stakeholders.
To be successful in this role, you will need:
- Proven experience in paid media management, with a track record of successfully driving performance-focused KPIs through digital advertising campaigns.
- Strong leadership skills, with the ability to inspire and motivate a team to achieve results in a fast-paced environment.
- Excellent analytical and strategic thinking abilities, with a data-driven approach to decision-making and optimization.
- Effective communication skills, with the ability to convey complex concepts and insights to stakeholders at all levels of the organization.
- A proactive and collaborative mindset, with a passion for staying updated on industry trends and implementing innovative paid media strategies.
While not required, the following qualifications would be beneficial:
- Extensive experience in digital marketing, with at least 5 years of experience in paid media management.
- Hands-on proficiency in digital advertising platforms such as Google Ads, Meta Ads, and programmatic DSPs.
- Experience of working for or with a marketplace or re-commerce business is highly desirable.
- Strong analytical skills, with experience in data analysis tools such as Google Analytics, Excel, or Tableau.
- Experience managing budgets and optimizing campaigns to achieve performance goals.
- Certifications in Google Ads, Facebook Blueprint, or other relevant digital advertising certifications are a bonus.
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