Product Marketing Lead

1 week ago

Brighton, Brighton and Hove, United Kingdom Study Group Full time
About the Role

We are seeking a highly skilled Senior Product Marketing Manager to join our team at Study Group. As a key member of our marketing team, you will be responsible for defining and executing our product brand strategy, driving customer engagement, and delivering business results.

Key Responsibilities
  • Develop and Execute Product Brand Strategy: Define the product brand strategy and customer segmentation priorities based on customer insight to drive new business opportunities.
  • Articulate Product Value Proposition: Craft compelling messaging that articulates the product value proposition across all touchpoints, ensuring consistency and impact.
  • Drive Annual Product Marketing Plans: Create and execute annual product marketing plans to meet business goals, regularly reviewing and refining them to ensure alignment with business objectives.
  • Identify New Product Opportunities: Identify and capitalize on new product opportunities to maximize commercial return on investment (ROI).
  • Champion Products and Customer Experience: Champion our products and drive customer experience excellence, ensuring that our customers receive the best possible experience.
  • Market Trend and Competitor Analysis: Analyze market trends and competitors to maintain a competitive advantage and inform product marketing strategies.
  • Marketing Relationship Management: Manage marketing relationships with university partners, responding to their changing needs and ensuring effective collaboration.
  • Integrated Marketing Campaigns: Develop and execute integrated marketing campaigns across all channels, ensuring alignment with sales strategy and delivering business results.
  • Marketing Asset Creation and ROI Measurement: Oversee the creation and implementation of marketing assets, measuring ROI for each activity to inform future marketing strategies.
About You

To succeed in this role, you will need:

  • Experience in Marketing Higher Education Products: A proven track record of marketing higher education products, with a deep understanding of the sector.
  • Strong Product Marketing and Digital Marketing Expertise: Excellent product marketing and digital marketing skills, with the ability to develop and execute effective marketing strategies.
  • Ability to Work with and Influence Stakeholders: Strong interpersonal and communication skills, with the ability to work with and influence stakeholders at all levels.
  • Understanding of Creating a Great Customer Experience: A deep understanding of creating a great customer experience, with a focus on delivering exceptional customer service.
  • Excellent Collaboration, Planning, and Presentation Skills: Excellent collaboration, planning, and presentation skills, with the ability to work effectively in a team environment.
  • Regulatory Knowledge: A good understanding of regulatory requirements and compliance, with the ability to ensure that marketing activities are compliant with relevant regulations.
About Us

Study Group is a leading international education provider dedicated to helping students reach their full potential. With university partnerships and a variety of study programs, we provide students with the resources they need to succeed. Our global network ensures the best educational services available.

Organisational Compliance

Study Group maintains high standards in safeguarding and conducts background checks for successful applicants. We are committed to creating a diverse and inclusive workplace based on skills and experience.

  • Lead Product Marketing Strategist

    3 weeks ago

    Brighton, Brighton and Hove, United Kingdom Study Group Full time

    Employment Type: Full-time, fixed-termIn this pivotal role, you will report directly to the Head of Product Marketing, focusing on crafting persuasive, data-driven propositions for newly acquired business opportunities. You will also be responsible for designing and executing highly targeted Go-To-Market (GTM) campaigns across various core channels to...

  • Lead Product Marketing Strategist

    3 weeks ago

    Brighton, Brighton and Hove, United Kingdom Study Group Full time

    Contract Type: Full time, fixed termLocation: Brighton (80% remote)About the RoleEstablish the product branding approach and customer segmentation focus based on consumer insights for emerging business prospects.Communicate the product's value proposition through compelling messaging across all interaction points.Develop yearly product marketing strategies...

  • Lead Product Marketing Strategist

    3 weeks ago

    Brighton, Brighton and Hove, United Kingdom Study Group Full time

    Contract Type: Full time, fixed termLocation: Brighton (80% remote)About the RoleEstablish the product branding approach and prioritize customer segmentation based on insights for emerging business prospects.Convey the product's value proposition through compelling messaging across all customer interactions.Develop yearly product marketing strategies to...

  • Product Innovation Lead

    3 weeks ago

    Brighton, Brighton and Hove, United Kingdom Study Group Full time

    Contract Type: Full Time (37.5 hours per week) – PermanentLocation: Brighton Head Office (Remote)The Product Innovation Lead will spearhead the conception and implementation of groundbreaking products that resonate with Study Group's strategic vision. This position entails overseeing the product lifecycle from inception to market introduction, ensuring...

  • Product Innovation Lead

    4 weeks ago

    Brighton, Brighton and Hove, United Kingdom Study Group Full time

    Employment Type: Full Time (37.5 hours per week) – Permanent Location: Brighton Head Office The Product Innovation Lead will spearhead the creation and implementation of groundbreaking products that align with Study Group's strategic objectives. This position entails overseeing the product lifecycle from inception to market introduction, ensuring that new...

  • Senior Product Marketing Director

    1 week ago

    Brighton, Brighton and Hove, United Kingdom Study Group Full time

    About the RoleWe are seeking a highly skilled Senior Product Marketing Manager to join our team at Study Group. As a key member of our marketing team, you will be responsible for defining the product brand strategy and customer segmentation priorities based on customer insight for new business opportunities.Key ResponsibilitiesDevelop and execute annual...

  • Senior Product Marketing Manager

    16 hours ago

    Brighton, Brighton and Hove, United Kingdom Study Group Full time

    About the RoleWe are seeking a highly skilled and experienced Product Marketing Manager to join our team at Study Group. As a key member of our marketing team, you will be responsible for developing and implementing effective marketing strategies to drive business growth and success.Key ResponsibilitiesDevelop and execute go-to-market strategies for new...

  • Senior Product Marketing Manager

    13 hours ago

    Brighton, Brighton and Hove, United Kingdom Study Group Full time

    About the RoleWe are seeking a highly skilled and experienced Product Marketing Manager to join our team at Study Group. As a key member of our marketing team, you will be responsible for developing and implementing effective marketing strategies to drive business growth and success.Key ResponsibilitiesDevelop and execute go-to-market strategies for new...

  • Senior Product Marketing Manager

    5 days ago

    Brighton, Brighton and Hove, United Kingdom Study Group Full time

    About the RoleWe are seeking a highly skilled and experienced Product Marketing Manager to join our team at Study Group. As a key member of our marketing team, you will be responsible for developing and implementing effective marketing strategies to drive business growth and success.Key ResponsibilitiesDevelop and execute go-to-market strategies for new...

  • Senior Product Marketing Manager

    4 days ago

    Brighton, Brighton and Hove, United Kingdom Study Group Full time

    About the RoleWe are seeking a highly skilled and experienced Product Marketing Manager to join our team at Study Group. As a key member of our marketing team, you will be responsible for developing and implementing effective marketing strategies to drive business growth and success.Key ResponsibilitiesDevelop and execute go-to-market strategies for new...

  • Lead Product Strategist

    3 weeks ago

    Brighton, Brighton and Hove, United Kingdom AMEX Full time

    You Drive Innovation. We Support Your Journey. With the right support, individuals and organizations can achieve remarkable advancements. By joining American Express, you become part of a diverse and global team dedicated to empowering our clients, communities, and one another. Here, you will have the opportunity to learn and develop as we assist you in...

  • Brand Marketing Lead

    3 weeks ago

    Brighton, Brighton and Hove, United Kingdom In Technology Group Limited Full time

    Position OverviewBrand Marketing LeadFlexible Location: Brighton or WeymouthSalary Range: £32,000 - £37,000 Depending on ExperienceAs a Brand Marketing Lead, you will work closely with the marketing department to formulate strategies and annual initiatives aimed at achieving targeted visitor numbers and revenue across various locations within the...

  • Strategic Marketing Lead

    2 weeks ago

    Brighton, Brighton and Hove, United Kingdom In Technology Group Full time £32,000 - £37,000

    Strategic Marketing Lead Hybrid position available £32,000 - £37,000 DOE As a Strategic Marketing Lead, you will work closely with the marketing team to formulate strategies and annual plans aimed at achieving targeted visitation and revenue across various sites within the organization. This versatile marketing role allows you to operate from a hybrid...

  • Performance Marketing Lead

    3 weeks ago

    Brighton, Brighton and Hove, United Kingdom RocketMill Full time

    Role OverviewAs a pivotal member of our team, you will report directly to the Head of Paid Media, taking charge of a diverse client portfolio. This position demands a robust understanding of Paid Social and Paid Search, while also offering the chance to delve into Display, Native, and Addressable Media.Key ResponsibilitiesYour primary focus will be on the...

  • Marketing Lead

    3 weeks ago

    Brighton, Brighton and Hove, United Kingdom Ernest Gordon Recruitment Limited Full time £40,000 - £47,000

    Position: Marketing Lead (Construction Sector)Salary: £40,000 - £47,000 + Hybrid Work + Training Opportunities + Career Progression + Healthcare + Additional Company BenefitsLocation: HybridOverview:Are you an experienced Marketing Lead with a background in team management seeking a role that offers autonomy and the chance to drive national marketing...

  • Client Engagement Marketing Lead

    3 weeks ago

    Brighton, Brighton and Hove, United Kingdom Neilson Active Holidays Full time

    Job Title: Client Engagement Marketing LeadDepartment: Sales & MarketingLocation: Brighton Office – 3 days in the office (Tues, Weds, Thurs) and 2 days remote workingReports to: Head of Direct MarketingSalary: £45,000 - £50,000 dependent on experienceContract: Full-time permanentExperience: Minimum 5 years in a similar roleRole Overview:As a Client...

  • Client Engagement Marketing Lead

    4 days ago

    Brighton, Brighton and Hove, United Kingdom Neilson Active Holidays Full time

    Job Title: Client Engagement Marketing LeadDepartment: Sales & MarketingLocation: Brighton Office – 3 days in the office (Tues, Weds, Thurs) and 2 days remote workingReports to: Head of Direct MarketingSalary: £45,000 - £50,000 dependent on experienceContract: Full-time permanentExperience: Minimum 5 years in a similar roleRole Overview:As a Client...

  • Client Engagement Marketing Lead

    4 days ago

    Brighton, Brighton and Hove, United Kingdom Neilson Active Holidays Full time

    Job Title: Client Engagement Marketing LeadDepartment: Sales & MarketingLocation: Brighton Office – 3 days in the office (Tues, Weds, Thurs) and 2 days remote workingReports to: Head of Direct MarketingSalary: £45,000 - £50,000 dependent on experienceContract: Full-time permanentExperience: Minimum 5 years in a similar rolePosition Overview:As a Client...

  • Client Engagement Marketing Lead

    3 weeks ago

    Brighton, Brighton and Hove, United Kingdom Neilson Active Holidays Full time

    Job Title: Client Engagement Marketing LeadDepartment: Sales & MarketingLocation: Brighton Office – 3 days in the office (Tues, Weds, Thurs) and 2 days remote workingReports to: Head of Direct MarketingSalary: £45,000 - £50,000 dependent on experienceContract: Full-time permanentExperience: Minimum 5 years in a similar rolePosition Overview:As a Client...

  • Marketing and Lead Generation Specialist

    7 days ago

    Brighton, Brighton and Hove, United Kingdom Hero IT Support Full time

    About Hero IT Support:We are a dynamic and growing IT Managed Service Provider (MSP) providing a wide range of business-to-business technology services, including unlimited IT support, online backup, VoIP, website support, and more to small and medium-sized businesses. Our mission is to drive growth and success for our clients through innovative technology...