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Client Engagement Marketing Lead

2 months ago

Brighton, Brighton and Hove, United Kingdom Neilson Active Holidays Full time

Job Title: Client Engagement Marketing Lead

Department: Sales & Marketing

Location: Brighton Office – 3 days in the office (Tues, Weds, Thurs) and 2 days remote working

Reports to: Head of Direct Marketing

Salary: £45,000 - £50,000 dependent on experience

Contract: Full-time permanent

Experience: Minimum 5 years in a similar role

Role Overview:

As a Client Engagement Marketing Lead at Neilson Active Holidays, you will collaborate closely with the Head of Direct Marketing to refine our marketing initiatives and enhance operational effectiveness. Your key responsibilities will encompass:

  • Customer Journey Management:
    • Partnering with the Head of Direct Marketing to optimize the customer journey.
    • Overseeing email and SMS campaigns, automating customer communications, and performing data analysis and reporting.
    • Leveraging data insights to inform strategic decisions and conducting A/B testing.
  • Strategic Development & Insights:
    • Assisting in the formulation and implementation of marketing strategies, pinpointing growth avenues, and enhancing engagement across diverse channels.
    • Contributing to the creation of standards and tools aimed at boosting team efficiency.
  • Project Management:
    • Drafting detailed briefs for campaigns to guide the creative team effectively.
    • Ensuring quality control for all marketing content.
  • Digital Presence & Social Media:
    • Maintaining an up-to-date website, managing social media profiles, and analyzing performance metrics.
  • Data Reporting:
    • Gathering and analyzing mailing data, providing insights for marketing strategies, and staying abreast of market trends.

Requirements

What you will need:

Personal Attributes

  • Exceptional writing skills with a keen eye for detail.
  • Strong command of grammar and stylistic conventions.
  • Ability to work autonomously and adapt quickly.
  • Effective verbal communication abilities.
  • Experience in marketing within premium sectors.
  • Outstanding organizational and time management capabilities.
  • A passion for storytelling and content creation.
  • Results-driven and collaborative mindset.

Technical Proficiencies & Knowledge

  • Proficiency in CRM systems such as SuiteCRM and DotDigital, HTML editing, and content performance evaluation.
  • Experience with Excel, PowerPoint, and Word.
  • Familiarity with Mac systems and content management systems.
  • Understanding of analytics tools for data-informed decision-making.

Experience & Background:

  • Proven experience in customer journey marketing, project oversight, and CRM management.
  • Previous leadership experience is advantageous.
  • Industry experience, particularly in travel, is a plus.

Qualifications

  • Degree level education or equivalent experience.

Benefits

  • Neilson Benefits:
  • Generous holiday allocation, pension scheme, life assurance, and partner discounts.
  • Modern office environment with gym, parking, kitchen facilities, and more.
  • Exciting holiday deals, remote work options, and various employee perks.