Marketing Specialist

4 weeks ago

Brighton, Brighton and Hove, United Kingdom Skillsearch Full time
Job Description

Location: Brighton

Reports To: Operations Manager

Job Overview:

Skillsearch is seeking a Marketing Specialist to lead our marketing initiatives. This role is ideal for someone with 2-3 years of marketing experience who is passionate about the gaming and tech industries and eager to make a big impact.

As a Marketing Specialist, you will work closely with the Operations Manager and recruitment team to help raise our brand profile, generate leads, and support our overall growth strategy.

  • Brand Awareness: Increase Skillsearch's visibility across APAC, MENA, North America & Europe by tailoring marketing strategies and content to resonate with each region.
  • Campaign Support: Develop and execute marketing campaigns to engage clients and candidates in the games and tech sectors.
  • Content Creation: Maintain a content calendar and produce and curate content for social media, blogs, email newsletters, and other channels to enhance brand awareness and engagement.
  • Social Media Management: Oversee and schedule posts across various social media platforms, monitor engagement, and grow our online presence.
  • Website Management: Liaise with website designer to create and edit website landing pages, writing, editing and posting blogs regularly on the Skillsearch website, and conducting website audits to ensure job titles and information remain up to date.
  • Email Auditing & Marketing: Ensure job titles and information remain up to date including banners and partnership logos (this includes Photoshop). Assist our Operations Assistant with designing and executing email campaigns, managing subscriber lists, and monitoring campaign performance.
  • Digital Marketing: Support the implementation of digital marketing strategies, including SEO, paid ads, and online partnerships to drive traffic and leads.
  • Event Coordination: Assist in organising and promoting company participation in industry award submissions, events, webinars, and networking opportunities.
  • Analytics & Reporting: Track and report on marketing performance to the Director team across digital channels, providing insights to optimise campaigns (this includes Google Analytics).
  • Salary & Satisfaction Survey: Create and design our twice annually Salary & Satisfaction Survey (one for Games and one for Enterprise Systems). Analyse survey results into stats/graphs and build it into a visual report.
  • Collaboration: Work with the recruitment team to understand key business goals and align marketing efforts to support client and candidate outreach.

Key Skills & Qualifications:

  • 2-3 years of marketing experience.
  • Experience managing social media accounts, creating content, and executing campaigns.
  • Basic knowledge of SEO, paid advertising, and email marketing.
  • Analytic and metric-driven with Excel proficiency.
  • Familiarity with digital marketing tools (e.g., Google Analytics, Google Forms, SurveyMonkey, Photoshop).
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.

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