Lead Product Marketing Strategist
3 weeks ago
Location: Brighton (80% remote)
About the Role
- Establish the product branding approach and prioritize customer segmentation based on insights for emerging business prospects.
- Convey the product's value proposition through compelling messaging across all customer interactions.
- Develop yearly product marketing strategies to achieve business objectives and conduct regular evaluations.
- Identify and explore new product avenues to enhance commercial return on investment.
- Advocate for products and enhance the overall customer journey.
- Examine market dynamics and competitor activities to sustain a competitive edge.
- Manage marketing collaborations with university partners and adapt to their evolving requirements efficiently.
- Design and execute integrated marketing initiatives across various channels, ensuring alignment with sales objectives.
- Supervise the development and execution of marketing materials, assessing the return on investment for each initiative.
About You
- Proven experience in marketing products within the higher education sector.
- Strong expertise in product marketing and digital marketing strategies.
- Capability to collaborate with and influence various stakeholders.
- Comprehensive understanding of delivering an exceptional customer experience.
- Outstanding skills in collaboration, planning, and presentations.
- Knowledge of regulatory frameworks.
About Us
Study Group is a prominent international education provider committed to empowering students to achieve their fullest potential. Through partnerships with universities and a diverse range of study programs, we equip students with the necessary resources for success. Our extensive global network guarantees the highest quality educational services available.
Organisational Compliance
Study Group upholds rigorous standards in safeguarding and conducts thorough background checks for successful candidates. We are dedicated to fostering a diverse and inclusive workplace that values skills and experience.
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