Marketing Specialist

3 weeks ago


Brighton, Brighton and Hove, United Kingdom Home Instead Senior Care - Brighton, Hove and Shoreham Full time

Company Overview

Home Instead Senior Care is recognized as the premier provider of non-medical assistance and companionship services for the elderly. We prioritize matching our Care Professionals with clients based on shared interests and backgrounds, fostering trust and enabling tailored support. Our services are designed to help older adults remain comfortable in their own homes with the aid of our dedicated Care Professionals.

Position Summary

We are looking for a motivated Marketing Executive to become a vital part of our team, overseeing operations across multiple locations in East Sussex. The successful candidate will be responsible for crafting and implementing marketing strategies aimed at enhancing brand visibility and driving growth.

Key Responsibilities:

  • Develop and execute detailed marketing strategies across various locations in East Sussex, including:
    • Home Instead Brighton, Hove and Shoreham
    • Home Instead Lewes District and Uckfield
    • Home Instead Eastbourne and Hailsham
  • Design and manage both digital and print marketing initiatives across diverse platforms such as social media, newsletters, and local advertisements.
  • Conduct market analysis to identify trends and assess competitor strategies.
  • Create engaging content for our website, social media channels, and promotional materials.
  • Work collaboratively with teams in each office to ensure marketing strategies align with overall business objectives.
  • Monitor and report on the effectiveness of marketing campaigns through performance metrics.
  • Support recruitment and engagement initiatives for Care Professionals.

Qualifications:

  • A minimum of 3 years of experience in marketing.
  • Proficient in digital marketing, with experience in social media and basic SEO.
  • Exceptional written and verbal communication skills.
  • Self-driven with the ability to work autonomously.
  • Familiarity with marketing and analytics tools, including Google Analytics, Mailchimp, and Meta Business Suite.
  • Experience with graphic design tools, particularly Canva.
  • Strong organizational and project management capabilities.

Knowledge of the local area is advantageous, and a valid driver's license is preferred for travel between offices.

Compensation is competitive and commensurate with experience.


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