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Marketing Specialist

2 months ago

Brighton, Brighton and Hove, United Kingdom Reed Full time

Reed is seeking a talented Marketing Executive to join their team and support the busy Marketing Department of a leading manufacturer in the industry.

As a Marketing Executive, you will be responsible for planning and implementing marketing projects, including the development of a comprehensive social media strategy, updating and refreshing the company's online presence, SEO optimization, supporting the organization of trade shows and exhibitions, content creation, public relations, and both online and offline marketing campaigns.

Main Responsibilities:

  • Develop and implement content marketing strategies to engage target audiences and drive business results.
  • Maintain and update the company's website, including SEO optimization to improve search engine rankings.
  • Coordinate social media activities, including creating a social media calendar and developing engaging content to increase followers and brand awareness.
  • Work closely with the Marketing Manager to develop and execute marketing campaigns that meet business objectives.
  • Conceptualize and produce creative assets for online and offline marketing campaigns, ensuring alignment with the company's brand guidelines.
  • Coordinate and design the development of marketing materials and videos to support marketing initiatives.
  • Support the organization of trade shows and exhibitions to showcase the company's products and services.
  • Analyze digital performance metrics using analytics tools to track campaign effectiveness and make data-driven decisions to enhance campaign performance.

Desirable Skills:

  • Experience in B2B marketing and a strong understanding of the industry.
  • Experience working in a manufacturing business environment.
  • Ability to take a hands-on approach as needed and work collaboratively with the Marketing Team.
  • Strong understanding of various social media platforms and digital marketing trends.
  • Demonstrated enthusiasm and a proactive approach to marketing initiatives.
  • Foreign language skills are an asset.
  • High standards of professionalism and work ethic with a positive can-do attitude.
  • Flexibility in daily tasks and training.
  • Good working knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator).