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Digital Marketing Specialist

2 months ago

Brighton, Brighton and Hove, United Kingdom CRKLR Full time £25,000 - £28,000

About CRKLR

CRKLR is a rapidly growing digital marketing agency with a global footprint and a team of experienced professionals. We offer our clients exceptional agility and creativity, leveraging data-driven insights to drive business growth.

We are looking for a dynamic and ambitious Account Executive to join our team. As a key member of our team, you will play a vital role in managing client accounts, executing digital marketing campaigns, and driving measurable results across various paid search and paid social platforms.

Key Responsibilities

  • Client Management
    • Build and maintain strong relationships with assigned clients, serving as their primary point of contact for day-to-day communications and inquiries.
    • Understand clients' business objectives, target audience, and marketing goals to develop effective paid search and paid social strategies.
    • Collaborate with clients to define campaign objectives, budgets, and timelines, ensuring alignment with their overall marketing strategy.
  • Campaign Execution and Optimization
    • Execute end-to-end implementation of paid search and paid social campaigns, including campaign setup, ad creation, keyword targeting, audience segmentation, and bid management.
    • Monitor campaign performance, analyse data, and identify optimization opportunities to improve key performance indicators such as CTR, CPC, conversion rates, and ROAS.
    • Conduct ongoing campaign optimisation by adjusting bids, refining keyword targeting, testing ad copy variations, and exploring new audience targeting options.
  • Performance Reporting and Analysis
    • Generate regular performance reports, analysing campaign metrics and providing actionable insights and recommendations to clients.
    • Utilise analytical tools and platforms to track, measure, and report on campaign performance, ensuring transparency and accountability.
    • Collaborate with the analytics team to gain deeper insights into data trends, customer behaviour, and market dynamics.
  • Client Communication and Presentations
    • Conduct regular client meetings and presentations to provide updates on campaign performance, discuss strategic initiatives, and address client queries and concerns.
    • Effectively communicate complex digital marketing concepts, campaign results, and recommendations in a clear and concise manner.
    • Proactively identify opportunities to upsell and expand client accounts, presenting value-added services and solutions to drive business growth.
  • Collaboration and Team Support
    • Collaborate closely with cross-functional teams including creative, content, and analytics to ensure seamless integration and execution of digital marketing campaigns.
    • Assist in the development of client proposals, marketing strategies, and campaign briefs, leveraging your expertise in paid search and paid social.
    • Stay up to date with industry trends, platform updates, and emerging best practices, sharing knowledge and insights with the team.

Requirements

  • Bachelor's degree in marketing, advertising, or a related field.
  • Experience (1+ years) in digital marketing, with a focus on managing social media or search marketing.
  • Understanding of major digital advertising platforms such as Google Ads, Meta Ads Manager, TikTok ads, and other relevant platforms.
  • Creative mindset with a good feel for how creative can impact campaign performance.
  • Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven recommendations for optimisation.
  • Proven organisational and time management skills, with the ability to prioritise tasks and meet deadlines in a fast-paced environment.
  • Outstanding communication and interpersonal skills, both written and verbal.
  • Client-centric mindset with a passion for delivering excellent customer service.
  • Self-motivated, proactive, and eager to learn and grow in the digital marketing industry.
  • Experience with campaign tracking and reporting tools (e.g., Google Analytics, Data Studio) is a plus.
  • Knowledge of email marketing, SEO, content marketing, and/or other digital marketing channels is advantageous.