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E-commerce Marketing Specialist

2 months ago

Brighton, Brighton and Hove, United Kingdom Baselinker Full time
About the Role

We are seeking an experienced Demand Generation Manager to join our dynamic team in the UK. As a key member of our marketing team, you will be responsible for developing and executing innovative marketing strategies to drive market penetration and user acquisition for our SaaS platform.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies to drive user acquisition and conversion.
  • Manage and optimize PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads to maximize user acquisition and conversion.
  • Analyze campaign performance, user behavior, and market trends using Google Analytics 4 (GA4) to inform data-driven decisions.
  • Collaborate with cross-functional teams, including product development and sales, to align marketing strategies with business goals.
  • Own the ad creation process, focusing on compelling and relevant materials that resonate with our target audience.
  • Conduct market research to understand customer needs, identify new opportunities, and stay ahead of industry trends.
  • Provide insights and feedback to the product team to influence product development and roadmap.
Requirements
  • Minimum 4 years of experience in digital marketing, preferably in a SaaS environment.
  • Experience in an agency setting would be a plus, with a strong background in managing Google and Facebook advertising campaigns.
  • Good understanding of the UK e-commerce ecosystem.
  • GA4 Certification with a deep understanding of digital analytics.
  • Native English speaker (content creation).
  • Strong analytical skills and data-driven mindset.
  • Ability to work independently and collaboratively in a fast-paced environment.
What We Offer
  • Opportunity to work with a rapidly growing organization.
  • Independence and autonomy to drive marketing strategies.
  • Remote work options.
  • Long-term cooperation and career growth opportunities.
  • Full-time salary and bonus structure.