E-Commerce and Trading Manager

4 weeks ago

Brighton, Brighton and Hove, United Kingdom KILLSTAR Full time
About the Role

The KILLSTAR brand universe is an invitation for people to explore, discover, and become who they are. We help affirm this invitation by creating an inclusive, supportive environment where our team members are embraced exactly as they are.

Key Responsibilities
  • Develop and implement e-commerce strategies to drive sales and revenue growth.
  • Manage and merchandise product, including category builds, product detail maintenance, and promotional activities across the site and various business platforms.
  • Review data analytics to optimize online aspects of the brand, determine merchandising strategy, and track customer flow through the site.
  • Appraise competitor websites to ensure the brand/sub-brand is aligned with industry trends.
  • Plan and execute cross-selling and up-selling strategies for website items to generate additional sales.
  • Develop and recommend changes to online category strategy based on customer and competitor insights, brand strategies, and analysis of KPIs.
  • Work with the Merchandising function to align and plan as per product buy in plans for onsite Merchandising, align with Marketing and content teams to ensure appropriate actions are taken.
  • Attend and contribute within the business weekly trade meetings to mitigate risks and propose actions to increase sales.
  • Direct all product & category descriptions created by the Content Team.
  • Monitor and repair QC issues on site and keep the team updated on any site enhancement/repair issues that arise.
  • Manage and maintain social shop catalogue and merchandise collections for Instagram/Social Platforms.
  • Contribute towards marketing initiatives as well as the marketing calendar.
  • Contribute to the merchandising lessons learnt analysis.
  • Analysis and publication of insight into click/conversion rate on banner/promos/models.
  • Create an actionable plan from keywords searched to support SEO/PPC and Merchandising range plan building.
  • Identify and inform the relevant people on fixes required to improve the user functionality of the website.
  • Optimise the use of e-com imagery and video on PDPs.
About You
  • Knowledgeable: online fashion retail and visual merchandising.
  • An Agile Learner: you learn quickly when something changes, you see failure as an opportunity, and you easily understand underlying structures and limitations.
  • Creative: you are full of new and unique ideas, easily make connections among previously unrelated ideas, and other views you are original and highly valuable when brainstorming ideas.
Requirements
  • 2 to 5+ years of experience in previous e-commerce merchandising role/s.
  • Extensive experience working with web analytics tools such as Google Analytics is a must.
  • Data driven with focus on conversion rate and tracking customer flow through the site.
  • Experience with major online platforms and their ecosystems.
  • SEO experience preferred.
  • Be analytical and process-oriented to make data-driven decisions.
Bonus If You
  • Have managed or worked on e-commerce activities for a company with a multinational customer base.
  • Have a personal affinity or connection to the alternative fashion or lifestyle communities.

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