Digital Marketing Specialist
4 days ago
About CRKLR
CRKLR is a rapidly growing digital marketing agency with a global footprint and a team of experienced professionals. We offer our clients exceptional agility and creativity, leveraging data-driven insights to drive business growth.
We are looking for a dynamic and ambitious Account Executive to join our team. As a key member of our team, you will play a vital role in managing client accounts, executing digital marketing campaigns, and driving measurable results across various paid search and paid social platforms.
Key Responsibilities
- Client Management
- Build and maintain strong relationships with assigned clients, serving as their primary point of contact for day-to-day communications and inquiries.
- Understand clients' business objectives, target audience, and marketing goals to develop effective paid search and paid social strategies.
- Collaborate with clients to define campaign objectives, budgets, and timelines, ensuring alignment with their overall marketing strategy.
- Campaign Execution and Optimization
- Execute end-to-end implementation of paid search and paid social campaigns, including campaign setup, ad creation, keyword targeting, audience segmentation, and bid management.
- Monitor campaign performance, analyse data, and identify optimization opportunities to improve key performance indicators such as CTR, CPC, conversion rates, and ROAS.
- Conduct ongoing campaign optimisation by adjusting bids, refining keyword targeting, testing ad copy variations, and exploring new audience targeting options.
- Performance Reporting and Analysis
- Generate regular performance reports, analysing campaign metrics and providing actionable insights and recommendations to clients.
- Utilise analytical tools and platforms to track, measure, and report on campaign performance, ensuring transparency and accountability.
- Collaborate with the analytics team to gain deeper insights into data trends, customer behaviour, and market dynamics.
- Client Communication and Presentations
- Conduct regular client meetings and presentations to provide updates on campaign performance, discuss strategic initiatives, and address client queries and concerns.
- Effectively communicate complex digital marketing concepts, campaign results, and recommendations in a clear and concise manner.
- Proactively identify opportunities to upsell and expand client accounts, presenting value-added services and solutions to drive business growth.
- Collaboration and Team Support
- Collaborate closely with cross-functional teams including creative, content, and analytics to ensure seamless integration and execution of digital marketing campaigns.
- Assist in the development of client proposals, marketing strategies, and campaign briefs, leveraging your expertise in paid search and paid social.
- Stay up to date with industry trends, platform updates, and emerging best practices, sharing knowledge and insights with the team.
Requirements
- Bachelor's degree in marketing, advertising, or a related field.
- Experience (1+ years) in digital marketing, with a focus on managing social media or search marketing.
- Understanding of major digital advertising platforms such as Google Ads, Meta Ads Manager, TikTok ads, and other relevant platforms.
- Creative mindset with a good feel for how creative can impact campaign performance.
- Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven recommendations for optimisation.
- Proven organisational and time management skills, with the ability to prioritise tasks and meet deadlines in a fast-paced environment.
- Outstanding communication and interpersonal skills, both written and verbal.
- Client-centric mindset with a passion for delivering excellent customer service.
- Self-motivated, proactive, and eager to learn and grow in the digital marketing industry.
- Experience with campaign tracking and reporting tools (e.g., Google Analytics, Data Studio) is a plus.
- Knowledge of email marketing, SEO, content marketing, and/or other digital marketing channels is advantageous.
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