Digital Marketing Executive

6 days ago

Brighton, Brighton and Hove, United Kingdom CRKLR Full time £25,000 - £28,000
About the Role

We are seeking a highly motivated and ambitious Digital Account Executive to join our forward-thinking and rapidly growing digital marketing agency. As a key member of our team, you will play a vital role in managing client accounts, executing digital marketing campaigns, and driving measurable results across various paid search and paid social platforms.

Key Responsibilities
  • Manage client accounts and execute digital marketing campaigns across paid search and paid social platforms.
  • Monitor campaign performance, analyze data, and identify optimization opportunities to improve key performance indicators such as CTR, CPC, conversion rates, and ROAS.
  • Conduct ongoing campaign optimization by adjusting bids, refining keyword targeting, testing ad copy variations, and exploring new audience targeting options.
  • Generate regular performance reports, analyzing campaign metrics and providing actionable insights and recommendations to clients.
  • Collaborate with the analytics team to gain deeper insights into data trends, customer behavior, and market dynamics.
  • Conduct regular client meetings and presentations to provide updates on campaign performance, discuss strategic initiatives, and address client queries and concerns.
  • Effectively communicate complex digital marketing concepts, campaign results, and recommendations in a clear and concise manner.
  • Proactively identify opportunities to upsell and expand client accounts, presenting value-added services and solutions to drive business growth.
  • Collaborate closely with cross-functional teams, including creative, content, and analytics, to ensure seamless integration and execution of digital marketing campaigns.
Requirements
  • Bachelor's degree in marketing, advertising, or a related field.
  • Experience (1+ years) in digital marketing, with a focus on managing social media or search marketing.
  • Understanding of major digital advertising platforms, including Google Ads, Meta Ads Manager, and TikTok ads.
  • Creative mindset and ability to interpret data, identify trends, and make data-driven recommendations for optimization.
  • Self-motivated, proactive, and eager to learn and grow in the digital marketing industry.
  • Knowledge of email marketing, SEO, content marketing, and/or other digital marketing channels is advantageous.
What We Offer
  • Competitive salary: £25,000-£28,000 depending on experience.
  • 25 days of annual leave.
  • Hybrid working arrangement: 3 days in the office, 2 remote.
  • Electric car scheme.

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