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Senior Digital Marketing Executive

2 months ago

Brighton, Brighton and Hove, United Kingdom ADLIB Recruitment Full time
About the Role

We are seeking a highly skilled Senior PPC Executive to join our team at ADLIB Recruitment. As a Senior PPC Executive, you will be responsible for managing and optimizing Paid Search campaigns across various platforms for both B2C and B2B accounts.

Key Responsibilities
  • Manage and optimize PPC campaigns across various platforms for both B2C and B2B accounts, ensuring they align with broader marketing strategies.
  • Apply in-depth knowledge of Google Ads to enhance performance across different campaign types, including Shopping, Search, Display, and Performance Max.
  • Utilize PPC tools such as Google Merchant Center, Google Ads/Microsoft Ads Editor, and other digital reporting software to monitor, analyze, and improve campaign effectiveness.
  • Handle complex and international PPC accounts, ensuring precision and consistency in execution.
  • Implement and manage performance marketing automation tools, including scripts and in-house or external software.
  • Innovate and execute campaigns with a focus on testing, measuring, learning, and scaling successful strategies.
Requirements
  • Experience in a similar Paid Search role within an agency environment, managing PPC accounts for B2C and B2B accounts.
  • Comprehensive knowledge of Google Ads, with proven experience across various campaign types such as Shopping, Search, Display, and Performance Max.
  • Proficiency in using PPC tools like Google Merchant Center, Google Ads/Microsoft Ads Editor, and digital reporting platforms such as Google Data Studio.
  • Experience managing international accounts.
  • Familiarity with performance marketing automation.
  • A keen eye for detail, ensuring accuracy and effectiveness in all campaign-related tasks.
  • The ability to innovate and take initiative, with a focus on testing, learning, and scaling successful strategies.
  • A basic understanding of attribution and tracking, along with the ability to effectively communicate these concepts to clients.
What We Offer
  • Competitive salary based on experience (£28-£35k).
  • Hybrid working.
  • Flexible working hours.
  • Early Friday finishes.
  • 25 days holiday.
  • Training budget.