Digital Marketing Strategist

4 weeks ago


Brighton, Brighton and Hove, United Kingdom Informa Group Plc. Full time
Job Title: Data & Digital Marketing Executive

We are seeking a highly skilled Data & Digital Marketing Executive to join our team at Informa Group Plc. This is an exciting opportunity to work with a leading global events business, driving digital marketing strategies and initiatives that deliver business growth and customer engagement.

About the Role

The successful candidate will be responsible for developing and executing digital marketing plans, leveraging data and analytics to inform marketing decisions and drive business outcomes. This will involve working closely with cross-functional teams, including marketing, sales, and product, to ensure alignment and effective execution of marketing strategies.

Key Responsibilities
  • Develop and execute digital marketing plans, including email marketing, social media, and content marketing campaigns.
  • Utilize data and analytics to inform marketing decisions, measure campaign effectiveness, and optimize marketing strategies.
  • Collaborate with cross-functional teams to ensure alignment and effective execution of marketing strategies.
  • Stay up-to-date with industry trends, best practices, and emerging technologies to ensure the team is equipped to drive business growth and customer engagement.
  • Provide regular reporting and insights to stakeholders, including campaign performance, customer engagement, and business outcomes.
Requirements
  • 6+ years of experience in a senior marketing role, with a focus on digital marketing and data analysis.
  • Proven track record of developing and executing successful digital marketing campaigns, leveraging data and analytics to inform marketing decisions.
  • Strong understanding of marketing automation tools, including Salesforce and Dotdigital.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Ability to stay up-to-date with industry trends, best practices, and emerging technologies.
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced digital marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.



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