Digital Marketing Strategist

1 week ago

Brighton, Brighton and Hove, United Kingdom Central Employment Agency (North East) Limited Full time

Central Employment Agency (North East) Limited is partnering with a global B2B SaaS organisation to find a data-driven Digital Marketing Strategist.

The successful candidate will take ownership of the company's global digital marketing strategy, managing significant budgets across multiple channels while working closely with internal and external stakeholders to drive lead acquisition and brand awareness.

Key Responsibilities:

  • Develop and execute an overarching digital strategy to grow brand awareness and revenue, delivering scalable, repeatable, and cost-effective campaigns.
  • Manage and optimise paid media budgets to maximise return on investment, while meeting cost-per-acquisition and return on ad spend targets.
  • Drive lead acquisition through paid media channels, ensuring alignment with company targets.
  • Work directly with Hubspot CRM to map addressable audiences, track engagement and intent, and optimise activity to achieve departmental and business KPIs.
  • Design, test, and improve lead nurturing tactics, including workflows and sequences via HubSpot.
  • Optimise campaigns for performance and efficiency, ensuring CAC and ROAS targets are met.
  • Manage third-party PPC agency relationships, reviewing performance and driving improvements.
  • Collaborate with internal teams and external stakeholders to refine campaigns and implement effective marketing strategies.
  • Create and manage full-funnel campaigns on Meta Ads Manager and LinkedIn Campaign Manager, leveraging custom audiences and retargeting.
  • Coordinate web development efforts to support marketing campaigns and improve conversion rates, engagement, and user experience.

Essential Experience:

  • Proven track record in performance marketing, with at least 3 years of experience, preferably in a B2B environment.
  • Experience in managing multi-channel campaigns and significant budgets with tools such as Google Ads, LinkedIn, and Meta Ads Manager.
  • Familiarity with marketing automation platforms like HubSpot, including creating and optimising workflows.
  • Solid understanding of lead attribution, conversion tracking, and campaign performance metrics.
  • Proficient in Google Analytics (GA4), with experience building and maintaining dashboards to track KPIs.
  • Commercially minded, with a strong grasp of the B2B sales cycle and the ability to juggle multiple projects and meet deadlines.
  • Creative thinker with a sharp analytical mindset, able to deliver ROI-focused strategies.
  • Google Ads certification and experience with tools like Clearbit, Figma and Microsoft Power BI are highly desirable.

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