Digital Marketing Strategist

4 weeks ago

Brighton, Brighton and Hove, United Kingdom Informa Markets Full time
Job Title: Head of Digital

Join Informa Markets as we seek a highly skilled and experienced Head of Digital to lead our digital marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies that drive business growth and revenue.

About the Role

The Head of Digital will be responsible for managing and implementing the integration of data and analytics tools to help determine the effectiveness of our digital marketing campaigns. You will work closely with our marketing managers to develop and enhance digital marketing plans, test and measure new strategies to optimize conversion funnels, reduce cost per acquisition results, and determine ROI per channel and/or per asset.

Key Responsibilities
  • Develop and execute digital marketing strategies that drive business growth and revenue
  • Manage and implement the integration of data and analytics tools to help determine the effectiveness of our digital marketing campaigns
  • Work closely with marketing managers to develop and enhance digital marketing plans
  • Test and measure new strategies to optimize conversion funnels, reduce cost per acquisition results, and determine ROI per channel and/or per asset
  • Provide regular digital marketing campaign insights and recommendations, plus key website metrics and KPIs
  • Manage overall email marketing performance against benchmark and agreed KPIs
  • Leverage segmentation opportunities and audience targeting opportunities to provide a more personalized user experience
  • Conduct SEO reviews and audits, suggest solutions to boost engagement rates
  • Use enhanced data and audience insights to suggest content requirements for increased website engagement and lead generation benefits
Requirements
  • 6+ years in a senior marketing role (marketing manager or above)
  • Martech knowledge and experience
  • B2B marketing campaign management know-how, including planning and execution
  • Salesforce experience, including reporting and analysis
  • Familiar with key platforms: GA 4, Google Ads Manager, Linked Campaign Manager
  • Audience data knowledge, including segmentation, persona, and engagement tactics and strategies
  • Expo industry knowledge (preferred)
  • Consultative approach, able to lead on projects and support colleagues at a campaign level if required
What We Offer

Informa Markets offers a dynamic and supportive work environment, with opportunities for professional growth and development. We are committed to attracting and retaining top talent, and offer a competitive salary and benefits package.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.

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