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Marketing Specialist

2 months ago

Brighton, Brighton and Hove, United Kingdom Home Instead Full time
Job Overview

We are looking for a motivated Marketing Specialist to join our organization and oversee multiple locations. The successful candidate will be responsible for crafting and implementing marketing initiatives aimed at enhancing brand visibility and driving growth.

Key Responsibilities:

· Develop and execute detailed marketing strategies across various locations, including:

o Home Instead Brighton, Hove and Shoreham

o Home Instead Lewes District and Uckfield

o Home Instead Eastbourne and Hailsham

· Design and manage both digital and traditional marketing campaigns across diverse channels such as social media, newsletters, and local advertising.

· Conduct market analysis to identify trends and monitor competitor activities.

· Create engaging content for the website, social media platforms, and promotional materials.

· Collaborate with teams at each location to ensure marketing strategies align with overall business objectives.

· Monitor and report on key performance indicators related to marketing efforts.

· Support recruitment and engagement initiatives for Care Professionals.

Qualifications:

· Minimum of 3 years of experience in marketing.

· Proficient in digital marketing techniques, with experience in social media and basic SEO.

· Exceptional written and verbal communication skills.

· Self-driven with the ability to work autonomously.

· Familiarity with marketing and analytics tools, including Google Analytics, Mailchimp, and Meta Business Suite.

· Competence in graphic design software, particularly Canva.

· Strong organizational and project management skills.

Additional Information:

A solid understanding of the local area is advantageous, along with a valid driver's license for travel between locations.

Compensation is competitive and based on experience.