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Product Marketing Executive

7 months ago

Brighton, United Kingdom Study Group Full time

**Contract Type**: Full Time, Permanent

**Location**: Brighton (80% remote)

Join our team as a Product Marketing Executive, collaborating closely with the Head of Product Marketing to unlock the full commercial potential of our esteemed University partner brands and products. In this role, you will take charge of a defined portfolio, driving marketing plans and initiatives aimed at engaging key personas and markets to boost conversions and facilitate new student enrolments for our University partners.

**ABOUT THE ROLE**
- Take accountability for defining and clearly articulating the product value proposition for an identified university partner, product, or portfolio initiative in the context of different customer segments, through engaging, effective, consistent and compliant messaging, content and creative at each touchpoint and through all appropriate marketing channels.
- Develop a deep understanding of an identified University brand, projects or initiatives and the products and students associated with it. Including the needs and expectations from applicable internal and external stakeholders, and continually seek to improve the customer experience.
- Working with the Head of Product Marketing, manage the operational marketing relationships of key projects, workstreams or partnership ensuring regular communication with key stakeholders.
- Ensure changing needs and business goals are managed and responded to.
- Champion the products, initiatives or brands within Marketing, Sales and Admissions.
- Work with the Head of Product Marketing to implement marketing plans according to the student journey
- Co-ordinate the briefing, creation and implementation in a timely manner of marketing activities across a range of channels e.g. web, social media and print
- Analyse and report performance data to assess whether the objectives are being met and identify trends and opportunities
- Actively participate in reviewing marketing activity including analysing results, identifying lessons learned and sharing best practices
- Maintain the accuracy of public information covering all marketing collateral and websites
- Gather and communicate opportunities for content that support the student journey and help to maintain social media activity (as required).
- Continually seek to improve the customer experience by listening to and acting on student and audience needs.

**ABOUT YOU**
- Previous marketing experience essential
- Fluent in English with excellent written and oral skills
- Ability to work within tight deadlines and juggling priorities
- Experience in dealing and working with external stakeholders such as partners, agencies, suppliers
- Interest or experience of the higher education sector
- Confident communicator, internally and externally
- Strong professional writing skills and visual sense
- An eye for detail and accuracy

**ABOUT US**

Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. With university partnerships and a variety of face-to-face, online, and hybrid study programmes, we are able to provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available. Additionally, our Insendi platform enables us to deliver innovative, accessible, and intuitive digital learning experiences with the most advanced digital tools available.

**ORGANISATIONAL COMPLIANCE**

Study Group is proud of its high standards in safeguarding and recognises its importance in enabling the best possible student experience and outcomes. For successful applicants, the following checks will be conducted
- Criminal Background Check (country-specific), x2 References, ID and Right to Work checks as well as Education Verification.

We are proud to be an equal-opportunity employer and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor. We believe that the best person for the job should be selected based on skills and experience alone. Your information will be kept confidential and stored securely. Please see our Privacy Policy.

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