Influencer Marketing Specialist

4 weeks ago

London, United Kingdom The Raeburn Group Ltd Full time
Job Description

This is a remote position.

Our client seeks a creative and strategic Influencer Marketing Specialist to join their team. In this dynamic role, you will leverage your expertise in influencer marketing to develop and execute impactful campaigns that partner with relevant influencers, drive brand awareness, engagement, and achieve marketing goals.

Responsibilities:

  • Identify and build relationships with relevant influencers across various platforms (e.g., Instagram, YouTube, TikTok) who align with the brand and target audience.
  • Develop creative influencer marketing campaigns that leverage different influencer content formats (e.g., sponsored posts, product reviews, social media takeovers).
  • Negotiate contracts and collaborate with influencers to ensure campaign objectives are met and content resonates with the target audience.
  • Track and analyse campaign performance metrics (e.g., reach, engagement, conversions) to measure the effectiveness of influencer partnerships.
  • Stay current on the latest influencer marketing trends and platforms to identify new opportunities for collaboration.
  • Report on campaign results and provide insights to optimize future influencer marketing strategies.

Requirements
  • Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
  • Minimum of 2-3 years of experience in influencer marketing or a related field.
  • Strong understanding of influencer marketing principles, influencer identification strategies, and campaign development processes.
  • Experience with influencer marketing platforms and analytics tools.
  • Excellent communication and interpersonal skills to build relationships with influencers and internal stakeholders.
  • Ability to think creatively and develop engaging influencer content ideas.


Benefits
  • Competitive salary and benefits package.
  • Opportunity to play a vital role in developing and executing influencer marketing campaigns that drive brand awareness and engagement.
  • Be part of a team dedicated to leveraging influencer marketing to achieve marketing objectives.
  • Work in a dynamic and creative environment where innovation and collaboration are valued.
  • Contribute to a culture of data-driven influencer marketing and continuous improvement.


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