Associate Analytics Director

Found in: Talent UK C2 - 2 weeks ago

London, United Kingdom Influencer Full time

Who arewe

We are the originators ofinfluencer marketing.

Influencer is an agencybuilt at the intersection of creativity data and technology with aunique people power & platform powerapproach.

From big brand launches to shiftingperceptions and from riding fast trends to driving footfallInfluencer builds ideas with impact to deliver outcomes that driveyour business forward via an unmatched clientexperience.

Campaigns are underpinned byInfluencers gamechanging proprietary technologies which aresupercharged by official partnerships and data integrations withthe worlds leading social platforms for realtime and accuratereporting. Influencer is an Official Global Marketing Partner ofboth TikTok and Meta.

We believe the moretangible scaled outcomes that creators produce drive impact beyondjust likes and impressions. Influencer is championing the TrueHuman Influence movement; on a mission for creator campaigns to bejudged in the same way as other mediaactivations.

Founded by OG YouTube creator CasparLee & entrepreneur Ben Jeffries Influencer has been helpingbrands navigate the everevolving influencer marketing landscapesince 2015. In that time they have developed valuable knowledgeexperience and technology that have enabled them to deliverthousands of campaigns for hundreds of brands in markets across theworld. Today Influencer has a team of 120 of the best talent in theindustry working across Europe North America and the Middle East.From Google to CocaCola from Amazon to Microsoft and from TikTok toMeta they work with companies brands and agencies across everyvertical building meaningful relationships between brands creatorsand theiraudiences.

Whatare we looking for

In thisexciting new role you will be working alongside the MeasurementDirector and the Senior Analyst in a newly formed team who areresponsible for developing and delivering our measurement researchand insight capabilities globally.

Were lookingfor someone with 8 years experience in digital campaign measurementmarket research and/or media insights. Youll have experienceworking directly in both measurement and insights roles in themedia/marketing industry whether thats in agency clientside or at amediaowner. (Note that experience working in a fast paced agencyenvironment is preferred). You must be familiar with variouscampaign measurement capabilities including brand lift studies andyou must understand how to use insights and research to drivebusiness outcomes.

Youll have proven abilities towork crossfunctionally across sales delivery and marketing teamsand you will have a track record of delivering bestinclass work toclients. You are capable of working both independently and as partof a team including leading and managing projects with support fromother team members.

You need to be passionateabout the value of measurement and insight excited to lead thedevelopment of these capabilities in the creator marketing industryand keen to prove the True Human Influence of ourcampaigns.



Roles&Responsibilities:


  • Leadthe delivery of influencer campaign measurementstudies

    • Analyse campaign data developinsights and buildrecommendations

    • Work withour external tools and agencies including the set up of advancedmeasurement studies such as brand lift sentiment analysis andROI

    • Write campaign reportsand present them directly toclients

    • Help onboard newsuppliers and new measurementcapabilities


  • Leadthe delivery of research and insightsprojects

    • Run bespoke thought leadershipresearch studies both internally and with external vendors andpartners

    • Drive insightgeneration from our first party data and third partytools

    • Present studies andinsights in client meetings and at externalevents


  • Workcrossfunctionally as an expert in measurement research andinsight

    • Support the wider Measurementteam on strategy training and collaboration with other internalteams

    • Support our Sales andDelivery teams as a subject matter expert on postcampaign analyticsclient learning agendas and RFP/RFI pitch support and aid them onusing research and insight to drive new salesopportunities

    • Work closelywith our Marketing team on opportunities and content for PR pressand events

    • Liaise with ourProduct team on data tooling reporting anddashboard


Experience:

  • Requiredskills and experience:

    • Several yearsexperience in digital campaign measurement market research and/ormedia insights

    • Experienceworking directly in a measurement or insights role in themedia/marketing industry whether thats in agency clientside or at amediaowner

    • Experienceworking hands on with data and with relevant analytical tools (e.g.Excel/Sheets thirdparty measurement and insightstools)

    • Experience withadvanced campaign measurement studies (such as brandlift)

    • Knowledge of 3rd partytools andsuppliers

    • Experience workingwith external stakeholders (both client and agencyside)

    • Ability to convertdata and results into insights andrecommendations

    • Ability tocollaborate with nondata stakeholders by communicating results andinsights in an accessiblemanner

  • Preferred(but not required):

    • Economicsstatistics mathematics or relateddegree

    • Some technical dataand analytics skills (e.g. SQLPython)

    • Experience workingin a fast paced agencyenvironment


(someof our) Benefits &Perks:


  • CareerFramework approach to levelling ensuring our compensation andprogression iscompetitive

  • 25 days ofAnnual Leave ( Bank Holidays which can be flexed to yourneeds)

  • Office first hybridapproach with 3 days in our LondonHQ

  • Standardworking hours are 9am 5pm (Flexibility outside of core hours of10am 4pm) & 4pm finishes on aFriday

  • PrivateHealthcare throughVitality

  • Wellbeing supportthrough Vitality including EAP & Mental Healthcover

  • Yearly tenurecelebrations

  • Cycle to workscheme

  • Company wide offsitesseasonal celebrations andevents

  • In office snacks& monthlylunches



AtInfluencer were committed to cultivating an environment thatpromotes diversity equity and inclusion. We promote DEI in ourworkplace and are a global community who believe our uniquequalities should be celebrated. We want everyone at Influencer tobring their authentic selves to work everyday irrespective of agedisability (including hidden disabilities) gender gender identityor gender reassignment marriage and civil partnership pregnancy andmaternity race religion or belief or sexual orientation. DiversityEquity & Inclusion is embedded into everything we do atInfluencer and is a part of our culture. All we ask is that youhave a passion for Influencer Marketing and a desire to be a partof one of the fastest growing companies within this excitingindustry.


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