Associate Analytics Director
2 weeks ago
**Who are we?**
We are the originators of influencer marketing.
Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.
From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.
Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.
We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.
Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.
**What are we looking for?**
In this exciting new role you will be working alongside the Measurement Director and the Senior Analyst in a newly formed team who are responsible for developing and delivering our measurement, research and insight capabilities globally.
We’re looking for someone with 8+ years experience in digital campaign measurement, market research and/or media insights. You’ll have experience working directly in both measurement and insights roles in the media/marketing industry, whether that’s in agency, client-side, or at a media-owner. (Note that experience working in a fast paced agency environment is preferred). You must be familiar with various campaign measurement capabilities including brand lift studies and you must understand how to use insights and research to drive business outcomes.
You’ll have proven abilities to work cross-functionally across sales, delivery, and marketing teams, and you will have a track record of delivering best-in-class work to clients. You are capable of working both independently and as part of a team, including leading and managing projects with support from other team members.
You need to be passionate about the value of measurement and insight, excited to lead the development of these capabilities in the creator marketing industry, and keen to prove the True Human Influence of our campaigns.
**Roles & Responsibilities**:
- Lead the delivery of influencer campaign measurement studies
- Analyse campaign data, develop insights, and build recommendations
- Work with our external tools and agencies, including the set up of advanced measurement studies such as brand lift, sentiment analysis, and ROI
- Write campaign reports and present them directly to clients
- Help on-board new suppliers and new measurement capabilities
- Lead the delivery of research and insights projects
- Run bespoke thought leadership research studies both internally and with external vendors and partners
- Drive insight generation from our first party data and third party tools
- Present studies and insights in client meetings and at external events
- Work cross-functionally as an expert in measurement, research and insight
- Support the wider Measurement team on strategy, training, and collaboration with other internal teams
- Work closely with our Marketing team on opportunities and content for PR, press, and events
- Liaise with our Product team on data, tooling, reporting, and dashboard
**Experience**:
- Required skills and experience:
- Several years experience in digital campaign measurement, market research and/or media insights
- Experience working directly in a measurement or insights role in the media/marketing industry, whether that’s in agency, client-side, or at a media-owner
- Experience working hands on with data and with relevant analytical tools (e.g. Excel/Sheets, third-party measurement and insights tools)
- Experience with advanced campaign measurement studies (such as brand lift)
- Knowledge of 3rd party tools and suppliers
- Experience working with external stakeholders (both client and agency side)
- Ability to convert data and results into insights and recommendations
- Ability to collaborate with “non-data” stakeholder
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