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Influencer Marketing Specialist

4 months ago

London, United Kingdom The Raeburn Group Ltd Full time

This is a remote position.

Our client seeks a creative and strategic InfluencerMarketing Specialist to join their team. In this dynamic role youwill leverage your expertise in influencer marketing to develop andexecute impactful campaigns that partner with relevant influencersdrive brand awareness engagement and achieve marketing goals.

Responsibilities:

  • Identifyand build relationships with relevant influencers across variousplatforms (e.g. Instagram YouTube TikTok) who align with the brandand target audience.
  • Develop creative influencer marketingcampaigns that leverage different influencer content formats (e.g.sponsored posts product reviews social mediatakeovers).
  • Negotiate contracts and collaborate withinfluencers to ensure campaign objectives are met and contentresonates with the targetaudience.
  • Track and analyse campaign performancemetrics (e.g. reach engagement conversions) to measure theeffectiveness of influencerpartnerships.
  • Stay current on the latest influencermarketing trends and platforms to identify new opportunities forcollaboration.
  • Report on campaign results and provideinsights to optimize future influencer marketingstrategies.

Requirements
  • Bachelor s degree in Marketing Communicationsor a related field (or equivalent experience).
  • Minimumof 23 years of experience in influencer marketing or a relatedfield.
  • Strong understanding of influencer marketingprinciples influencer identification strategies and campaigndevelopment processes.
  • Experience with influencer marketingplatforms and analytics tools.
  • Excellent communication and interpersonalskills to build relationships with influencers and internalstakeholders.
  • Ability to think creatively and developengaging influencer contentideas.


Benefits
  • Competitive salary and benefits package.
  • Opportunity to play a vital role indeveloping and executing influencer marketing campaigns that drivebrand awareness and engagement.
  • Be part of a team dedicated to leveraginginfluencer marketing to achieve marketingobjectives.
  • Work in a dynamic and creative environmentwhere innovation and collaboration arevalued.
  • Contribute to a culture of datadriveninfluencer marketing and continuousimprovement.