Senior Loyalty Program Manager

3 weeks ago


London, United Kingdom Expedia Group Full time

Senior Loyalty Program Manager

Are you excited by the opportunity to take our business to the next level delivering value, unforgettable travel experiences and unlocking new business opportunities? Do you have a passion for the traveller and our partners, and a curiosity for what makes them tick?  

 

At Expedia Group we aim to be the most rewarding place to book travel. In 2023, we launched One Key in the US market, a single loyalty program across our brands. We are looking for a Loyalty Program Manager to join us and be a key part of driving the core proposition behind our loyalty program as we continue to expand One Key globally.  

 

This role is based in London and reports to the Director, Loyalty Programs within the Traveler Engagement and Loyalty (TEaL) team. 

What you’ll do:

  • Bring your experience and best practices from previously having worked on a complex loyalty program.   

  • Proactively interpret and leverage research, competitor insights and loyalty data points to strategically evolve the loyalty proposition driving improvements in member engagement. 

  • Partner with stakeholders on business modelling for initiatives, in turn prioritising roadmap deliverables 

  • Write and socialise clear business requirements for product and technology partners.  

  • End-to-end delivery of key roadmap initiatives and going beyond the minimum viable product.  

  • Understanding of existing legacy programs and program rules.   

  • Maintain close partnership with legal teams.  

  • Go-to person in TEaL on the loyalty value proposition and comprehensive understanding and documentation of program logic. 

  • Achieve key loyalty KPIs and ability to deep-dive on what drives these. 

Who you are:

  • 7+ years of experience managing and leading large scale loyalty marketing projects

  • A real passion for understanding for loyalty and solving traveller problems using data and insights 

  • The ability to work cross-functionally and influence others 

  • To be adapt at tackling unstructured problems and finding solutions 

  • Strong business insight and experience in marketing strategy or analytics  

  • A strong understanding in developing and delivering engaging loyalty propositions 

  • Ability to perform and prioritise in a dynamic and ever-changing environment 

  • To be a dedicated, high-energy, innovative, self-starter looking to have a significant impact on business 

  • Excellent presentation skills and enjoy constructing and delivering a story to senior leaders 

  • Ability to determine tangible actions and drive delivery through a cross-functional team 

  • Strong business insight and experience in marketing strategy or analytics  

  • A strong understanding in developing and delivering engaging loyalty propositions 



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