Manager, Loyalty Communications
2 weeks ago
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Are you excited about driving transformational growthand being part of something new? Do you have a passion for connectingwith travelers and finding creative ways to communicate propositions?With the recent launch of Expedia Group’s new world leading loyaltyproposition, One Key, this is the most exciting time to join ExpediaGroup’s Traveler Engagement and Loyalty (TEaL) team.
If youlike making a difference and finding creative ways to inspiretravelers, then we’d love to hear from you. This role is based in ourLondon office and reports to the Senior Manager, TEaL MessagingStrategy.
What you’ll do:
Own proposition messaging for One Key, ExpediaGroups unified rewards program, updating and refining the playbook andmessaging guidance to reflect proposition enhancements and newinitiatives
Use traveler insight to identifyopportunities to improve program awareness, comprehension andappeal, removing traveler pain points
Collaboratewith stakeholders on playbook useability, ensuring it is embeddedacross the business as a functional tool to drive messagingconsistency
Work with internal teams to ensuremessaging updates are implemented throughout existing communications,including on site and in CRM
Ensure consistencyof One Key messaging across all channels, including on-site, CRM,brand, PR and social
Be the go to person forother teams across the business on One Key messaging ( e.g. creativebriefs, on site, CRM campaigns), running messaging surgeries andproviding timely input to campaigns
Maintain acontinually optimized messaging bank for use in TEaL owned OneKey marketing placements
Conduct frequentanalysis of competitor programmes looking for insights aroundmessaging and claims and identifying further opportunities toreinforce our value propositions
Who you are:
5+ years’ experience in loyalty marketing,internal/external comms, marketing strategy, product marketing orbrand marketing space
A strong communicator whois able to simplify and communicate complex concepts concisely andclearly
A high level of attention to detail andstrong copywriting skills
Proactiveself-starter who is able to convert insights into tangible actionsthat deliver significant impact on the business
Excellent project and stakeholder management skills withthe ability to effectively influence senior executives and drivedelivery through a cross functional team
Criticalthinker with e xperience structuring customer and business problemsand solutions to address them
Confiden t intackling unstructured problems and finding quick win solutions
A passion for customer insights and what makes peopletick and an interest in loyalty schemes and good knowledge of bestpractice across industries
High-energy, creativeand motivated, with strong collaboration and teamwork skills
Highly organized and flexible in response to changingneeds and priorities
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