Loyalty Marketing Executive

1 month ago

London, United Kingdom Sainsbury's Full time

**Location**
- Holborn Store Support Centre and Home, Sainsbury's Supermarkets Ltd 33 Holborn, London, EC1N 2HT

**Hours**
- Full-time

**Contract-Type**
- Fixed-Term Assignment

**Salary**
- Competitive Plus Benefits

**Areas of business**
- Marketing

**Closing date**
- 2024/03/02 09:55:08

**Duration**
- 12 months

**Job ID**
- 223506

We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.

Marketing - Loyalty Marketing Executive

Why join us

At Sainsbury's Marketing - Loyalty team, we are passionate about knowing our customers better than anyone else, driving business growth, and building long-term loyalty. Joining our team means being part of a dynamic and customer-centric environment where you can make a significant impact on the success of our brands, including Argos and Sainsbury's, as well as the wider Sainsbury's group. As a part of our team, you will have the opportunity to create and deliver targeted marketing campaigns, work closely with internal and external stakeholders, and utilise your analytical skills to drive results. We value creativity, innovation, and the ability to test and learn at pace, offering a supportive and collaborative work environment where you can thrive. With attractive benefits, flexible working options, and an inclusive culture, joining us means being part of a team that is dedicated to delivering exceptional customer experiences and shaping the future of loyalty marketing.

What you'll be doing

As a member of the CRM and Loyalty team within the Marketing department, your role will be centred around creating and delivering engaging targeted marketing strategies to drive customer loyalty and support overall business performance. You will work closely with internal teams and external agencies to develop and execute direct marketing campaigns across multiple channels, ensuring that activities are delivered on time, within budget, and align with quality standards. Your strong analytical skills will be essential in interpreting and understanding data analytics to optimise campaign performance and make data-driven recommendations. Additionally, you will collaborate with the Analytics team to forecast accurately, manage budgets effectively, and leverage customer insights to enhance campaign strategies. Success in this role will be demonstrated through the achievement of customer and commercial metrics, delivering campaigns on time and on budget, building strong stakeholder relationships, and effectively communicating results and learnings to drive improvements in loyalty and marketing initiatives.

Who you are

As a Marketing Executive in the Loyalty department, you are a highly motivated and customer-centric professional with a strong passion for driving business growth through targeted and engaging marketing campaigns. With your expertise in CRM and loyalty marketing, you have a deep understanding of the end-to-end delivery of direct marketing campaigns, from brief to deployment. Your strong creative thinking and innovative mindset allow you to test and refine campaign ideas and mechanics, ensuring continuous improvement and alignment with strategic business goals. With your analytical capability and ability to interpret data, you leverage customer insights and behavioural analysis to make informed decisions and recommendations, ultimately driving customer loyalty and delivering on key campaign KPIs. Your excellent stakeholder management and project management skills enable you to collaborate effectively with internal teams, agencies, and suppliers, ensuring campaigns are delivered on time, on budget, and with operational excellence. With a strong commercial awareness and a passion for customer insights, you contribute to the success of the loyalty programme and play a pivotal role in delivering exceptional customer experiences.

**What you need to do**

Understand the strategy and drive the delivery of activity, resulting in customer loyalty and supporting total business performance.

Scope, test and implement new activity ideas and mechanics to further improve and refine the programme.

Work with all relevant agencies and internal teams to brief, build and execute plans across all channels ensuring all activity is delivered to agreed process, on time, on budget and meets quali

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