Trade Marketing Executive

JOB DESCRIPTION

Founded in 2020, Glow Bright Marketing was set up to help Hair, Beauty and Wellness businesses to stand out from their competitors, gain new customers and keep their current ones from going elsewhere. We are lucky enough to work with a wonderful mixture of clients in the beauty and lifestyle industries offering 360 marketing services, from creating websites, managing social media, and emails, to visual merchandising and strategy, making it possible for our clients to focus on running their business, whilst we deliver first class marketing.

Salary: £33,000

Job Title: Trade Marketing Executive

Department: Strategy & Activation

Location: Hybrid (3 days London Head Office)

Working hours: Full time Role, 9:00am to 5:30pm, Monday to Friday

Report to: Founder and CEO

Work In Conjunction With:

Digital Marketing team, Social and Email team, Client teams, Founders of client businesses.

Main Purpose of the Role:

The Trade Marketing Executive is responsible for developing and executing our client's marketing strategy and calendar.

Key Focus Areas:

Lead the execution of the marketing calendars for our clients by delivering best-in-class offline and online presence and identifying growth opportunities, while cultivating long-lasting customer relationships with our clients.

Working in partnership with our clients and the Glow Bright founder, the Trade Marketing Executive is responsible for enhancing consumer experience and connection to our clients brand shaping and driving bespoke omni-channel marketing plans to ensure strong commercial momentum.

You will provide the business with visibility on marketing plans and direction onto opportunities and risks. You will monitor marketing performance identifying best practices and influencing future plans, driving revenue growth through marketing.

Relationship Management

• Be the marketing point of contact for all clients, ensuring a smooth relationship and unlocking the best possible efficiencies.
• Act as the point of contact for marketing direction working with key stakeholders.
• Develop strong relationships with the client’s head office teams and in-premises teams, to execute best-in-class activation, to drive Brand and Commercial KPI success.
• Develop relationships with third-party teams to ensure we maximize all sales and marketing opportunities, specifically building relationships with teams linked to channel KPIs.
• Where necessary, deputise for the founder at client meetings.
• Work cross-functionally to gain insight and potential ideas from other channels, to make ongoing improvements to Marketing activation plans.

Marketing calendar creation and planning

· Work with the founder and our clients to deliver the annual Marketing calendars, in-line with client KPIs – drive new client footfall/traffic, increase AOV, acquire new names via CRM and build ongoing customer loyalty.

· Success will be measured through overall new client numbers, returning clients, sales and increase in AOV.

· Omni-channel acquisition: Work with teams to ensure maximum PR, digital and social coverage for product and treatment marketing campaigns and to build client acquisition and retention through bespoke marketing campaigns.

· Make sure the digital and CRM part of the marketing calendar is properly briefed in to the Digital and CRM team.

· Clear mechanics and sign off on offers communicated with team once approval from clients.

· Liaise with the client teams to execute the marketing plan.

· Ensure that all activation packs and sales tool kits are created and activated across the clients business, on time, ensuring delivery of all promotional materials.

· Assist in the creation of channel presentations for all strategy meetings.

Commercials

• Set up best practices and reporting systems in order to provide the business with a consolidated view of the marketing plan's efficiencies and effectiveness.

· Support the collation of channel commercials. Keep all the commercial trackers up to date and be aware of the ROI for our clients, including spend across Digital, Social, Eventing, VM and CRM.

• Analytics: conduct competitor audits and benchmarking, trend tracking to identify risks and opportunities and shape marketing plans accordingly

· Track all marketing spend, send invoices to clients on spend.

· Track the ROI of all promotional activities including promotions and events, implementing campaign evaluation.

· Monitor promotional inventory, providing analysis of sales performance vs. target.

· Update client booking systems with new pricing and copy as appropriate.

· Create and send monthly report deck to clients.

POS and Print

· Creation of POS items: loyalty cards, google review posters, and other relevant signage.

· Creation of monthly campaign assets and posters in line with the marketing calendar.

· Arrange print and send to clients in line with their campaign, at least 2 weeks ahead of start date.

Visual Merchandising

· Ensure strong visual brand presence in our client’s businesses to maximise brand experience and promotional activation opportunities

· Assist in reporting on client visual adherence to brand guidelines.

· Assist and lead in client refreshes and new builds.

· Work with external agencies to ensure the implementation of all new build requirements.

· Create Best Practice Tool Kits for clients.

· Keep abreast of key competitor look and feel to ensure we are at the forefront of competitive intelligence and communicate this internally.

· Ensure regular site audits happen with performance reports to be shared with the business.

Eventing

· Support our clients to deliver in business customer event kits focusing on clear eventing KPIs and post-event reporting.

Qualifications:

· Educated to degree level, preferably Marketing or Business orientated.

Previous Experience and Knowledge:

· 3+ years’ Experience of working in a channel marketing, brand or trade marketing role

· Must have interest in retail and service-led brand experiences

· Creative thinker, to adopt new post CV19 world, finding new ways to engage customers and excite/delight

· Proficient in MS Office programs: Word, Excel, PowerPoint, Outlook

· Creative and able to use Canva and Adobe programs

· Strong relationship skills with a proven track record

· Ideally candidate will have beauty experience, or keen interest in beauty

· Strong commercial acumen with experience on determining return on investment and confidently managing marketing spend, with ability to track and report monthly on departmental budgets

Aptitudes:

· Co-operation: ability to build relationships to support team members, share resources and knowledge and collaborate with others to achieve goals.

· Communication: ability to convey information clearly and concisely both in person, via correspondence and over the phone, and express oneself well and professionally and listen to others and ensure understanding of information.

· Flexibility: ability to adjust to work processes or procedures, adapt to others and work effectively and in a positive manner when under pressure or in ambiguous situations.

· Organising: ability to manage your time, handle multiple activities, establish priorities, meet deadlines, deal with distractions and interruptions and overall work efficiently and effectively.

· Precision: ability to pay close attention to detail, write clearly and legibly, acceptable standards appropriate to the position in English and Math, and have an appropriate and acceptable level of record- keeping and routine paperwork.

· Dependability: to have excellent timekeeping and attendance, and ability to understand the importance of information and activities that are confidential to the Company.

· Decisiveness: ability to make sound decisions without hesitancy and respond with confidence to challenges from others.

· Decision-making: ability to make logical and sound decisions based on careful consideration of alternative courses of action.

· Planning: ability to develop strategies, define processes and procedures, and monitor plans.

· Analytical thinking: ability to analyse and understand information to draw conclusions.

· Customer enthusiasm: ability to determine and address customer needs, seek feedback regarding level of service and satisfaction and continually strive to exceed customer expectations.

Attributes:

• Flexibility to adapt to changing environments.
• Highly numerate and analytical with great attention to detail.
• Able to work effectively under pressure, juggling many projects with a level of autonomy.
• Proven organisational skills and a positive can-do attitude.
• Excellent verbal and written communication skills.
• An interest in and understanding of all thing’s beauty.

· Passionate about the customer and creating best-in-class marketing experiences.

· A creative mindset for thinking of new ways of working and ideating across teams.

· Self-motivated, enthusiastic and positive approach about their career.

· High personal standards and values.

· Creative flair – willing to think of new ideas and make them happen.

· Open to continuous learning and improving performance by increasing own efficiency, initiating courses of action and willingly taking on new responsibilities.

Compensation And Benefits:

· Hybrid Working (3 days office based, 2 days WFH)

· 21 Days Annual Leave (exc. Bank Holidays) that increases with length of service up to 30 days.

· 1 additional day of Annual Leave to celebrate your birthday

· £30 monthly voucher for wellbeing treatment of your choice