Conversion Marketing Manager

6 months ago

London, United Kingdom News UK Full time
Job Description

Your team: The Times and Sunday Times are two of the most respected and trusted news publications in the world. Our mission is to deliver quality journalism and information to our readers, while fostering a deep understanding of the world around us.

Your role: We have a fantastic opportunity for a Conversion Manager to join our fast-paced, high-impact Customer Marketing team to support News UK’s objectives to grow digital subscriptions and revenue for The Times and Sunday Times. 

A pivotal role within the Acquisition team, your role will focus on creating a seamless and persuasive online experience that will improve subscription conversion rates in the UK and internationally. Blending creativity, data analysis and user psychology, you will identify opportunities for A/B and multivariate testing, whilst working closely with product, analytics and brand teams as well as our 3rd party optimisation agency.

Day to day you will:

Develop and own the testing program to improve onsite subscription conversion 

Work with our external experimentation agency to run A/B and multivariate tests onsite to gather insights and assess how multiple elements interact and impact conversions

Quickly interpret results, draw unique insights and clear recommendations for future CRO experiments

Partner with the Product team to lead the development of enhanced onsite journeys based on successful experiments

Continuously analyse the various stages of the subscription conversion funnel to identify opportunities to improve engagement and conversion

Work with the Analytics team to improve data reporting 

Collaborate with other teams such as Performance Marketing, CRM and Brand to ensure consistency across all channels

Manage and activate onsite sales, briefing stakeholders on the sale calendar and offer strategy

Report on the results of all sale campaigns, providing insights and recommendations to the wider marketing team and stakeholders

Manage all landing pages, using a marketing CMS, to support subscription campaign activity across the team

What we’re looking for from you: 

Previous experience of conversion optimisation and A/B testing 

Strong analytical background 

In-depth understanding of customer behaviour and conversion funnel strategies

Experience operating a marketing CMS 

Experience using Salesforce or similar CRM tools 

Proficient using Google Analytics 

We are News UK : One of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, TalkTV and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

To do this, we believe our employees must represent different backgrounds, perspectives and experiences. We strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity, Equity and Inclusion Strategy, which focuses on three main priorities - attracting talent from a wider, more representative pool, developing equity programmes to drive better representation in our leadership, and ensuring diversity and inclusivity in our workforce as well as the journalism and content we produce. We also currently have 12 employee led networks and groups that support our strategy and connect like minded employees socially.

Benefits

Some of our benefits include:

Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks

Wide range of training available, plus full LinkedIn Learning access

Private medical insurance including coverage for pre-existing conditions

Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes

‘Bikes for Work’ and ‘Electric Car’ scheme

Up to 60% discount on Harper Collins books

Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities

Access to wellbeing benefits such as EAP, physio/massage and counselling

A generous pension scheme with employer contributions of up to 5%

25 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone we meet has the opportunity to perform to their best when applying for a role. Please let us know, at any stage, whether you require any reasonable adjustments during the recruitment process, and we will do our best to accommodate.

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