Senior CRM
1 month ago
Ford Pro is a new global business within Ford committed to commercial customer productivity. Ford Pro delivers a work-ready suite of vehicles, products and services for virtually every vocation, backed by technology and engineered for uptime. A true one-stop shop, offering a full portfolio of electrified and internal combustion vehicles designed to integrate seamlessly with the Ford Pro ecosystem, helping customers’ businesses thrive today and into new era of electrification. The Ford Pro ecosystem includes Vehicles, Charging, Finance, Servicing and Intelligence (Telematics/Data).
We are looking for a talented individual to join the Ford Pro EU CRM team, as part of the wider Ford Pro Digital Marketing function. The focus of the role will be to help drive the organisation towards a digital first, omni-channel customer experience for all stakeholders of Ford Pro.
The key responsibilities of the Senior CRM & Digital Campaign Strategist will be to develop, deploy and optimise Ford Pro campaigns, supporting customer lifecycles, key product launches/promotions across the five pillars of Ford Pro and to support EU market teams in deploying tactical campaigns to help meet local and central targets.
Essential Qualifications and Skills:
Degree level educated or equivalent. Experience of working within B2B organisation. Advanced expertise with Microsoft office, CRM platforms and reporting/dashboard tools. Excellent verbal and written communication skills are essential. Experience with scaling up operations with test and learn. Comfortable with analytics, presenting complex information in a simple and clear manner. Project management experience in agile framework. Strong understanding of digital compliance (. GDPR, T&Cs, EU Privacy Laws). Self-starter, with record of taking responsibility for key assignments, collaborating and delivering results cross functionally.Desired Qualifications and Skills:
Automotive knowledge and experience. A second language. Salesforce certifications or experience with either marketing, sales or data cloud. Data science certifications or experience. Masters degree in relevant subject.Ford is committed to diversity and equality of opportunity for all and is opposed to any form of less favourable treatment or harassment on the grounds of gender, marital status, civil partnership status, parental status, race, ethnic origin, colour, nationality, national origin, disability, sexual orientation, religion/belief, gender reassignment and gender identity, age and those with caring responsibilities.
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