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Sales Manager

3 months ago

Birmingham UK, West Midlands, United Kingdom Principle Full time

Position: Sales Manager (Coffee)


Location: Field-based, the ideal candidate will live in or around Birmingham

Job Type: Full time, Permanent. Monday to Friday


Salary: Up to £32k + Company vehicle + uncapped bonus potential

Benefits: 28 days annual leave increasing with length of service, plus 4 public holidays, private pension, healthcare cash plan, employee assistance programme, staff discounts, and more


Company Overview: An independent coffee roaster with a long-standing history in the industry is looking for a dedicated and dynamic individual to join their team. This company supplies top-quality coffee and related equipment to coffee shops, bars, restaurants, hotels, and businesses across the UK and Ireland. They are committed to sustainable practices and innovative roasting techniques. In addition to their core offerings, they provide a range of coffee-related products and equipment and offer accredited barista training.


Purpose of Role: In your new role, you will be responsible for identifying new customer opportunities within your designated sales territory and developing the existing customer base by delivering first-class customer service and training. You’ll work to achieve the agreed sales targets, profit, and business goals by managing customer accounts in your allocated territory and selling the most relevant range of coffee products and services that meet the customers’ needs.


Key Responsibilities:

  • Manage your time effectively to achieve 25 customer visits per week plus 5 prospect visits per week as a minimum
  • Administration of customer accounts
  • Follow a structured approach to the sales process (including full equipment and coffee audit, understanding of current customer record card & sales history)
  • Manage all customer interaction in the field including business development, coffee quality, training, machine movements, administration, and all aspects of outstanding sales support
  • Recognise opportunities to grow customer value using gap analysis report
  • Develop a prospect plan that details current opportunities within the area
  • Make effective use of all marketing support materials
  • Conduct regular coffee audits
  • Maintain a current record of training for all accounts
  • Respond to and deal with any customer issues within 24 hours



Experience: To be considered for this opportunity, it is essential that you have previous experience in a similar field sales role with a track record of successfully meeting sales targets across a portfolio of customer accounts. You must also hold a full and valid UK driving license.


Application Process: If you are passionate about coffee and have the drive to succeed in a dynamic and growing company, we would love to hear from you.