Regional Sales Manager

1 month ago


Birmingham UK, West Midlands, United Kingdom MacGregor Black Full time

On-Trade Regional Sales Manager


Are you commercially driven with a passion for sales in the hospitality industry?


Do you excel at building strong relationships and driving profitable growth?


Are you ready to lead business development in the on-trade sector?


MacGregor Black is currently partnering with a expanding Premium Beverage Wholesaler in search of an On-Trade Regional Sales Manager. This is a permanent role based in Birmingham.


Key Responsibilities


  • Develop and implement strategies to drive regional profitability and meet UK business targets.
  • Build and manage a robust business pipeline through new customer acquisition and effective account management.
  • Identify and engage with potential on-trade customers such as bars, restaurants, and hotels.
  • Create impactful sales pitches, lead negotiations, and secure customer contracts.
  • Cultivate and maintain strong relationships with on-trade customers, understanding their needs to ensure satisfaction.
  • Network with brand owners and distributor sales teams to build market intelligence and awareness.
  • Monitor market trends and industry developments to stay informed about the on-trade sector.
  • Collaborate with internal teams to maintain a high level of customer service.


What are we looking for?


  • Proven success in business development, sales, or account management in the on-trade sector.
  • Strong knowledge of the the Midlands hospitality scene with a network of contacts.
  • Excellent negotiation, communication, and presentation skills.
  • Ability to build and maintain strong relationships with customers and stakeholders.
  • Strategic thinking and problem-solving abilities.
  • Self-motivated and goal-oriented, with the ability to work independently.
  • Proficient in CRM software and relevant sales tools.
  • Willingness to travel as required.


Salary up to £50k (DOE) + comprehensive bonus & benefits package.


Please contact Kieron Hall for more information.



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