CRM Strategy Lead

5 days ago


London, Greater London, United Kingdom SoftConstruct Full time
Job Description

We are seeking a highly skilled and experienced CRM Strategy Lead to join our team at SoftConstruct. As a key member of our UK operations, you will be responsible for developing and implementing effective CRM strategies and campaigns to drive growth in the UK market.

About the Role
  • Develop and implement a comprehensive CRM strategy that aligns with our company's values and vision.
  • Drive collaboration between teams to ensure seamless execution of plans and monitoring of productivity.
  • Work closely with Product Marketing to prioritize campaigns and offers from a customer perspective.
Responsibilities
  1. Develop and deliver local, personalized, and targeted campaigns using relevant customer channels.
  2. Identify, prioritize, and implement impactful initiatives to drive customer satisfaction, retention, and revenue growth.
  3. Establish and track key performance indicators (KPIs) to measure the success of the CRM program.
Requirements
  • At least 3 years of experience in CRM and promotions in the UK market.
  • Proven track record of delivering growth through promotion and retention strategies.
  • Strong knowledge of Microsoft Office tools and Atlassian tools.

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