CRM Strategy Manager

1 month ago


London, Greater London, United Kingdom MeetFrank Full time
Meet Our Team
We are a dynamic team at MeetFrank, passionate about delivering exceptional customer experiences. We're looking for a skilled Marketing Automation Lead to join our ranks and help us take our customer experience to the next level.

About the Job
This is a unique opportunity to work with a cutting-edge company like MeetFrank, where you'll have the chance to develop and implement innovative marketing automation strategies that drive real results. As a Marketing Automation Lead, you will be responsible for designing and executing automated workflows and triggers that enhance the customer lifecycle experience. You will work closely with our data analysts to assess the performance of tests and ship regular improvements, while collaborating with product managers to launch new features to existing users and help drive KPIs via email, push, and IAM.

Key Responsibilities
  • Developing and refining the CRM strategy for Sweatcoin, focusing on increasing activation and engagement while preventing churn.
  • Managing campaigns from start to finish, including planning, copywriting, design briefing, implementation, and reporting.
  • Mapping and optimizing all elements of the customer journey, improving content, triggers, and targeting.
  • Taking a data-driven approach to developing and implementing automated workflows and triggers that enhance the customer experience.
  • Working closely with data analysts to assess test performance and ship regular improvements.
  • Collaborating with product managers to launch new features and drive key performance indicators via email, push, and IAM.
  • Identifying opportunities to segment our audience and personalize content based on customer behavior and preferences.
  • Continuously monitoring and improving email, IAM, and push notification automation to ensure timely and relevant communication.

Requirements
We're looking for someone with 5-7 years of experience in email marketing, CRM, or retention, preferably in B2C companies. Fluency in English and expertise with a CRM/Customer Engagement platform like Braze, Hubspot, Iterable, or MoEngage are must-haves. You should also be creative in finding new ways to improve conversion rates and numerically proficient with tools like Looker, Amplitude, Tableau.

  • London, Greater London, United Kingdom Lorien Full time

    Lorien is partnering with a renowned national retailer to fill a key role in the delivery of their CRM strategy. With an established operation, this is a perfect opportunity for an experienced CRM professional to take on a challenging position and drive growth.This is a hands-on position that requires a strong background in CRM campaign design and delivery,...


  • London, Greater London, United Kingdom GROWN ALCHEMIST Full time

    CRM and Ecommerce Strategy ManagerWe are seeking a seasoned CRM and Ecommerce Strategy Manager to join our team at GROWN ALCHEMIST. In this role, you will be responsible for developing and executing our CRM and ecommerce strategy, including managing customer interactions, analyzing customer behavior, and identifying opportunities to improve customer...


  • London, Greater London, United Kingdom Who+Why Full time

    Job Title: CRM PlannerWe are seeking a senior-level professional to lead our data-driven Creative Production agency in the UK.As a key member of our planning and strategy function, you will provide consultancy to high-profile clients on CRM campaigns and programmes.Key Responsibilities:Develop data strategies, articulating complex data-driven insights into...


  • London, Greater London, United Kingdom Blue Legal Full time

    Job DescriptionAs a CRM Strategy and Operations Manager at Blue Legal, you will be responsible for maintaining and managing technical issues, collaborating with the IT team to implement a new CRM system, and identifying innovative ways to communicate with user groups.You will work closely with the Senior CRM Manager to develop and implement strategic ideas...


  • London, Greater London, United Kingdom EveryMatrix Ltd Full time

    Job DescriptionAs a Chief Product Officer at EveryMatrix Ltd, you will be responsible for driving our CRM product strategy, vision, and execution. This role requires a proven track record in product management and strategy within the gambling industry, as well as experience with CRM technologies, customer data platforms (CDP's), and AI/ML integrations.Main...

  • CRM Strategy Lead

    1 week ago


    London, Greater London, United Kingdom Townhouse Full time

    Job Title: CRM Strategy LeadTownhouse, a leading beauty brand in the UK, seeks an experienced CRM Strategy Lead to develop and execute a customer-centric strategy that enhances engagement, loyalty, and lifetime value.The ideal candidate will have a strong track record of successful CRM management or similar roles, with expertise in multi-channel campaigns...


  • London, Greater London, United Kingdom Townhouse Full time

    At Townhouse, we're dedicated to revolutionising the global nail salon industry with our cutting-edge technology and passionate team. As our CRM Manager, you'll play a pivotal role in developing and implementing a customer relationship management strategy that drives growth and enhances customer loyalty.Job DescriptionYou'll be responsible for designing and...

  • CRM Strategy Lead

    5 days ago


    London, Greater London, United Kingdom Salt Digital Recruitment Full time

    Are you a skilled professional looking for a challenging opportunity to lead CRM strategies and drive audience growth, engagement, and retention efforts?We are seeking an experienced CRM Strategy Lead to join our team at Salt Digital Recruitment. As a key member of our client's organization, you will be responsible for leading the development and...

  • CRM Strategy Lead

    2 weeks ago


    London, Greater London, United Kingdom SoftConstruct Full time

    Job DescriptionWe are seeking a highly skilled and experienced CRM Strategy Lead to join our team at SoftConstruct. As a key member of our UK operations, you will be responsible for developing and implementing effective CRM strategies and campaigns to drive growth in the UK market.About the RoleDevelop and implement a comprehensive CRM strategy that aligns...


  • London, Greater London, United Kingdom Salt Full time

    Are you a skilled professional seeking a challenging role in CRM strategy? Salt is looking for a talented individual to drive audience growth, engagement, and retention efforts.About the RoleThis is an exciting opportunity to join our team as a CRM Strategy Specialist. You will be responsible for leading strategies that boost subscriber acquisition and...


  • London, Greater London, United Kingdom Nagarro Full time

    Job Overview:Nagarro is seeking a seasoned CRM Strategy Consultant to join our team. As a key member of our digital transformation practice, you will be responsible for leading the design and implementation of HubSpot solutions for our clients.Key Responsibilities:Develop and implement CRM strategies aligned with business objectives.Customize and optimize...

  • CRM Strategy Lead

    3 days ago


    London, Greater London, United Kingdom The Roundhouse Trust Full time

    About the Role: As a CRM Manager at The Roundhouse Trust, you will lead and deliver strategies for using data to sell tickets and other products. You will oversee all email touchpoints and inform our social media strategy to optimise customer journeys, cultivating long-term audience engagement that drives revenue and participation.Key Responsibilities:...

  • CRM Strategy Lead

    3 weeks ago


    London, Greater London, United Kingdom Reed Specialist Recruitment Full time

    We are working with a leading consumer business in the UK to recruit for a CRM Loyalty Manager to join their team.This is a newly created role, and one that requires someone to define the CRM strategy and customer journey for the Loyalty scheme. The successful candidate will have experience in managing marketing plans and conducting in-depth target audience...


  • London, Greater London, United Kingdom Massive Rocket | Global Braze & Snowflake Agency Full time

    Job Title: CRM Strategy SpecialistAbout the Role:We are seeking an experienced CRM strategy specialist to lead the execution of CRM initiatives within the Braze platform for our clients across multiple channels. This role involves configuring and customizing the Braze platform to implement agreed-upon strategies and campaigns, as well as designing and...


  • London, Greater London, United Kingdom CV-Library Full time

    Luxury Brand CRM Specialist Job DescriptionThis role involves driving customer loyalty, improving engagement, and leveraging data to enhance the CRM strategy of a luxury brand.The ideal candidate will have experience in CRM strategy, customer insights, and email marketing, as well as strong knowledge of CRM platforms and customer data analysis tools.Key...


  • London, Greater London, United Kingdom Mason Blake Full time

    As a Global CRM Strategy Lead at Mason Blake, you will play a key role in shaping the firm's digital strategy over the next year. This is a newly created role that reports into the Head of Marketing Communications.The successful candidate will be responsible for managing and developing the firm's global CRM strategy following the launch of the global...

  • CRM Strategy Lead

    6 days ago


    London, Greater London, United Kingdom COREcruitment Ltd Full time

    Job OverviewCOREcruitment Ltd is seeking a seasoned CRM Strategy Lead to spearhead customer relationship management efforts, driving growth and revenue through strategic planning and execution.

  • CRM Strategy Lead

    2 weeks ago


    London, Greater London, United Kingdom Bark Global Limited Full time

    Your ResponsibilitiesPlan, collaborate, and lead on key CRM projects across our new customer experience and professional subscription products.Deliver a range of cross-channel customer/professional trigger and lifecycle communications, using data-driven insights to develop campaigns that encourage repeat use of Bark.Collaborate with Product, Engineering &...

  • CRM Strategy Lead

    2 weeks ago


    London, Greater London, United Kingdom AJ Bell Management Limited Full time

    About the RoleWe are looking for a CRM Strategy Lead - Marketing Team who has 5+ years of experience in a CRM/Data role and advanced knowledge of using Email Marketing tools and/or Marketing Automation technology. The successful candidate will have a proven track record of leading on the development and deployment of CRM strategy and experience in executing...


  • London, Greater London, United Kingdom Pivotal London Full time

    Job Title: Marketing Strategy Lead - CRMLocation: In Office 3x a week in HammersmithSalary Range: £55,000-£65,000 depending on experiencePivotal London seeks a talented Marketing Strategy Lead - CRM to develop and execute CRM strategies that drive sales growth and enhance customer relationships.You will work closely with the Head of Product Marketing to...