CRM Strategy Lead
18 hours ago
Job Title: CRM Strategy Lead
Townhouse, a leading beauty brand in the UK, seeks an experienced CRM Strategy Lead to develop and execute a customer-centric strategy that enhances engagement, loyalty, and lifetime value.
The ideal candidate will have a strong track record of successful CRM management or similar roles, with expertise in multi-channel campaigns and segmentation techniques.
Key Responsibilities:
- Design and implement a customer-focused CRM strategy to support Townhouse's growth and ensure consistent customer journeys across channels.
- Develop and execute CRM campaigns across email, SMS, push notifications, and in-app messaging to boost engagement and retention.
- Analyse data to segment customers and create personalised, relevant communications that drive loyalty.
- Track and report on campaign performance and customer engagement, using insights to inform future strategies.
- Stay up-to-date with industry trends and best practices, ensuring Townhouse's CRM efforts are ahead of the curve.
About You:
- Proven experience in CRM management or similar roles, with a strong understanding of multi-channel campaigns and segmentation techniques.
- Proficiency in CRM tools and analytics platforms.
- Analytical mindset with a data-driven approach to decision-making.
- Excellent communication skills and the ability to collaborate with cross-functional teams.
- A salary of £50,000 - £65,000 per annum is available for this exciting opportunity.
Benefits:
- Private healthcare and wellness support - benefit from a comprehensive package including free telephone/video GP appointments and treatment in private hospitals.
- Shopping discounts - a range of discounts on leading brands to save you money every day.
- Birthday Pamper Party - bring a friend for a free signature manicure/pedicure and a glass of bubbles during your birthday month.
- Social Budget - receive a budget from your manager to spend pampering you and your team.
- Holiday on us: an extra day paid holiday on your annual allowance for every whole year you have been with Townhouse - up to 5 extra days.
- Employee Discount: 75% discount on treatments.
- Interest-free advance - receive up to a £50 advance for every day you have worked for us in a month.
- Refer a Friend: earn up to £550 for every successful hire you introduce to Townhouse.
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