CRM Strategy Lead

3 days ago


London, Greater London, United Kingdom Reed Specialist Recruitment Full time

We are working with a leading consumer business in the UK to recruit for a CRM Loyalty Manager to join their team.

This is a newly created role, and one that requires someone to define the CRM strategy and customer journey for the Loyalty scheme. The successful candidate will have experience in managing marketing plans and conducting in-depth target audience research and data-driven customer segmentation.

The company offers a salary of up to £45k and hybrid working arrangements. They are looking for someone who can utilise a CRM system to its best potential and analyse data and customer behaviours to develop a plan for a Loyalty scheme.

In return, you will work for a company with a strong brand footprint across the UK and Europe, liaising with other teams to streamline processes and content.


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