Marketing and CRM Lead
2 weeks ago
About the Job
AJ Bell Management Limited is a rapidly growing investment platform business in the UK, catering to professionals and DIY investors. We're seeking a highly skilled Marketing and CRM Lead to join our team.
In this role, you'll play a pivotal part in driving our marketing and CRM strategy forward, leveraging the Bloomreach platform to maximize its potential. You'll work closely with stakeholders to ensure seamless campaign execution and data-driven decision-making.
We offer a competitive salary of £65,000 - £80,000 per annum, depending on experience. Our benefits package includes a generous holiday allowance, discretionary bonus, contributory pension scheme, buy as you earn share scheme, and more.
Responsibilities:
- Drive the development and execution of our marketing and CRM strategy, aligning with business objectives.
- Oversee the management of complex automation journeys within the Bloomreach platform, ensuring optimal performance and efficiency.
- Collaborate with cross-functional teams to drive data-driven decision-making and campaign optimization.
- Develop and implement analytics strategies to measure campaign performance and identify areas for improvement.
- Lead training and education efforts for team members on CRM best practices, promoting effective utilization of the system.
Skills and Qualifications:
- 5+ years of experience in a CRM/data role, preferably with a focus on marketing automation.
- Expertise in building automated customer journeys using Bloomreach or similar platforms.
- Experience working with digital analytics platforms, such as Google Analytics Explore, Adobe Analytics, or Acoustic/IBM Digital Analytics.
- Strong analytical skills, with the ability to collect, analyze, and interpret data from various sources.
- Excellent communication and leadership skills, with the ability to train and educate team members.
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