Ecommerce CRM Marketing Strategist
17 hours ago
**Job Overview**
Fleek, a leading B2B marketplace for wholesale second-hand fashion, is seeking an experienced CRM Marketing Strategist to drive the development of its CRM program.
The ideal candidate will have +5 years of experience in CRM leadership and be able to own the development of the CRM agenda in partnership with Product, Data, and Engineering teams.
The selected individual will play a pivotal role in shaping the CRM roadmap, prioritizing key initiatives, and leveraging Fleek's content to activate and retain buyers and sellers through personalized and automated communications on owned channels.
Key Responsibilities:
- Crafting a comprehensive CRM strategy aligned with business objectives;
- Defining and prioritizing the CRM roadmap in collaboration with cross-functional teams;
- Leveraging data insights to inform marketing decisions and optimize campaign performance;
- Developing scalable and qualitative creatives for deployment on owned channels;
- Maintaining up-to-date knowledge of industry trends and best practices in CRM and marketing automation.
Requirements:
- +5 years of experience in CRM leadership or a related field;
- Proven track record of driving CRM strategy and implementation;
- Excellent communication and project management skills;
- Ability to work collaboratively across functions and geographies;
- Strong analytical and problem-solving skills.
What We Offer:
- Competitive salary: $120,000 - $150,000 per year;
- A comprehensive benefits package, including health insurance, retirement plan, and paid time off;
- Ongoing training and professional development opportunities;
- A dynamic and supportive work environment.
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