Digital Marketing Strategist

3 weeks ago


London, Greater London, United Kingdom Sand & Sky Full time

About the Role

Sand & Sky is seeking an experienced Digital Marketing Strategist to lead our paid social media efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing campaigns that meet our revenue targets and improve return on investment (ROI).

Key Responsibilities:

  • Manage the P&L of paid social acquisition and CRM channels to ensure daily achievement of revenue, ROI, gross margin, and other business KPIs.
  • Refine campaigns through A/B testing, audience segmentation, and creative optimization to enhance return on investment (ROI) and return on ad spend (ROAS).
  • Analyze and report on campaign performance using tools like Google Analytics and Facebook Ads Manager.
  • Provide actionable insights to improve performance and meet business KPIs.

Requirements:

  • 3+ years of experience in performance marketing, preferably in the beauty or eCommerce sectors.
  • Proficiency in Google Ads, Facebook/Instagram Ads, Google Analytics, and other marketing platforms.
  • Strong analytical mindset with the ability to use data to optimize campaigns and achieve KPIs.
  • Experience managing CRM and email marketing programs.
  • Expertise in A/B testing, audience targeting, and CRO techniques.

What We Offer:

  • $120,000 - $150,000 per year, depending on experience.
  • A dynamic and supportive work environment.
  • Ongoing training and development opportunities.

Note: Salary estimate based on industry standards and location.



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