Fintech CRM and Marketing Solutions Leader

3 weeks ago


London, Greater London, United Kingdom Chip UK Full time

Chip UK is seeking a highly skilled Crm & Marketing Tech Manager to join our team. This role will play a pivotal part in driving customer retention, referrals, and lifetime value through the effective use of crm marketing strategies.

About the Role

This position is ideal for someone with 2-3 years of crm experience looking to take on more responsibility and lead initiatives that focus on referral marketing, customer migration, and retention strategies. As a key member of the loyalty squad, you will be responsible for executing crm campaigns, optimising engagement through targeted communications, and leveraging Braze to enhance crm capabilities.

Key Responsibilities
  • Lead crm campaigns to drive customer loyalty and retention, focusing on referrals and lifecycle management.
  • Develop and implement personalised communication strategies using email, push notifications, in-app messaging, and content cards.
  • Utilise Braze to optimise crm capabilities, test new features, and introduce advanced automations that drive business results.
  • Analyse campaign performance and make data-driven decisions to continuously improve crm initiatives.
Requirements
  • At least 2-3 years of experience in crm marketing, preferably within fintech or financial services.
  • Demonstrable experience in creating and executing strategies aimed at customer retention, referrals, or lifecycle marketing.


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