Fintech CRM and Marketing Solutions Leader
3 weeks ago
Chip UK is seeking a highly skilled Crm & Marketing Tech Manager to join our team. This role will play a pivotal part in driving customer retention, referrals, and lifetime value through the effective use of crm marketing strategies.
About the RoleThis position is ideal for someone with 2-3 years of crm experience looking to take on more responsibility and lead initiatives that focus on referral marketing, customer migration, and retention strategies. As a key member of the loyalty squad, you will be responsible for executing crm campaigns, optimising engagement through targeted communications, and leveraging Braze to enhance crm capabilities.
Key Responsibilities- Lead crm campaigns to drive customer loyalty and retention, focusing on referrals and lifecycle management.
- Develop and implement personalised communication strategies using email, push notifications, in-app messaging, and content cards.
- Utilise Braze to optimise crm capabilities, test new features, and introduce advanced automations that drive business results.
- Analyse campaign performance and make data-driven decisions to continuously improve crm initiatives.
- At least 2-3 years of experience in crm marketing, preferably within fintech or financial services.
- Demonstrable experience in creating and executing strategies aimed at customer retention, referrals, or lifecycle marketing.
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London, Greater London, United Kingdom AP Marketing Solutions Full timeAbout AP Marketing SolutionsAP Marketing Solutions is a remote boutique marketing consultancy specializing in the fintech industry.We help growing fintechs make the most of their marketing efforts without expensive in-house overheads, providing an efficient and risk-free solution with no long-term contracts.
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