Senior Fintech Marketing Lead
1 week ago
About XYB Limited
XYB Limited is a leading global fintech company dedicated to transforming and revolutionising the financial services landscape. Our coreless banking platform and ecosystem empower banks and non-banks to provide accessible and comprehensive financial services to individuals and businesses.
Job Description:
We are seeking a skilled Senior Marketing Manager to join our team and drive the growth and brand presence of our core banking platform through strategic digital and product marketing initiatives.
- Develop and execute a marketing plan aligned with XYB's growth goals across prospects, partners, and investors
- Position XYB as the market leader and most innovative tech provider in the sector
- Lead a content strategy that establishes XYB as a thought leader, boosting lead generation and brand awareness
- Manage XYB's website and social media for consistent, impactful communication
- Implement marketing tools and KPIs to enhance efficiency and effectiveness
- Continuously update marketing materials, including white papers and case studies
- Drive demand generation and account-based marketing to support sales goals
- Collaborate strategically with other teams to ensure alignment and achieve company objectives
- Stay informed on industry trends and competitors to refine marketing strategies
Requirements:
- At least 7 years in digital and product marketing within Fintech or enterprise software
- Experience in banking, core banking, SaaS B2B is strongly preferred
- Skilled in managing SEO, SEM, email marketing, and social media campaigns
- Solid experience in launching and promoting enterprise software solutions
- Strong ability to analyze marketing data and refine strategies
- Creative thinker with a knack for crafting impactful marketing campaigns
- Excellent at crafting compelling marketing messages and content
- Relevant education preferred
- UK-based, with travel flexibility
The successful candidate will be responsible for developing and executing a comprehensive marketing plan to drive business growth and brand presence.
Salary: £80,000 - £100,000 per annum, depending on experience.
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