Digital Performance Marketing Lead
7 days ago
**Job Overview:**
Fishtank, a global fintech company, is seeking an experienced Digital Performance Marketing Lead to drive growth and expansion of their mobile app presence. The successful candidate will lead performance marketing campaigns across multiple platforms, including Google, Meta, TikTok, and DSPs.
**About the Role:
The Digital Performance Marketing Lead will be responsible for leading and executing performance marketing campaigns to drive customer acquisition and grow the app's presence. Key responsibilities include optimizing app-install campaigns for maximum ROI and scale, managing DSP campaigns to expand reach and performance, analyzing campaign performance, and staying on top of mobile marketing trends.
**Key Requirements:
- Experience managing Google GAC and Apple Search Ads campaigns, including building strategy and testing to improve performance marketing metrics.
- Understanding of mobile measurement tools such as Singular, Appsflyer, Branch, Adjust, Localytics, Tune, etc.
- Excellent communication and collaboration skills; ability to work independently and manage execution from strategy to reporting.
- Hands-on experience with ASO is a definite bonus.
**What We Offer:**
Fishtank offers a competitive salary package (£60,000 - £80,000 per year), based on location (London) and experience, as well as opportunities for professional growth and development in a dynamic fintech environment.
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