Global Marketing Director for Fintech Leader

2 weeks ago

London, Greater London, United Kingdom Silverfin Full time

About Us

Silverfin is a cloud-first solution that empowers accountants to streamline their workload and focus on high-value activities. As an industry leader, we've received numerous accolades, including the Deloitte Belgium's Technology Fast 50 award for sustainable growth in 2021.

Our headquarters are in Ghent, Belgium, with teams in the Netherlands, Luxembourg, and the UK. We serve a growing customer base, including the big 4, in 15 countries with over 180 colleagues. Since November 2023, we're proud to be part of Visma, the European leader in mission-critical cloud software.

We value diversity and equal opportunities at Silverfin. We don't discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. Our goal is to create an inclusive environment where everyone can thrive.

The Role

We're seeking a Head of International Marketing to drive strategic direction and execution of marketing initiatives across the UK and global markets. The successful candidate will balance strategic vision with operational excellence, ensuring our brand thrives in diverse and competitive environments.

  • Develop and execute a strategic marketing plan for the UK and Platform that aligns with our company's broader goals while partnering with product management, customer success, and commercial teams in each region.
  • Drive demand generation through innovative marketing campaigns and initiatives.
  • Grow the visibility of the Silverfin brand through strategic partnerships, PR, and collaborations with key industry events.
  • Foster internal and external collaborative relationships to drive growth and market penetration.

Your Responsibilities

You will:

  • Implement a comprehensive marketing execution plan for Platform and UK business units, ensuring alignment with our overall business goals.
  • Collaborate closely with product management to align the go-to-market strategy with the product roadmap.
  • Ensure market segmentation and value proposition positioning grows interest and CTAs from targeted prospects.
  • Develop effective launch plans for new product features or enhancements, ensuring they resonate with the target market and drive adoption.
  • Grow brand visibility of Silverfin through strategic partnerships, PR activities, and event participation.
  • Position Silverfin as a thought leader in the accounting software ecosystem and increase market awareness.
  • Oversee the planning and execution of third-party events, ensuring maximum ROI.
  • Develop and maintain strong relationships with strategic partners to expand market reach.
  • Foster a collaborative and high-performance team culture, ensuring team members have the resources and guidance needed to achieve their targets.
  • Build and maintain strong relationships with internal stakeholders, including sales, customer success, and product teams, to ensure cohesive alignment and support for marketing initiatives.
  • Ensure tools and marketing metrics are aligned to ensure accountability for plans and results and reflective analysis on what's working and not.
  • Monitor market trends, competitive landscape, and customer needs to refine marketing strategies.

What Success Looks Like

  • Awareness and buy-in across BUs of the value that marketing delivers to strategy and results, ensuring a 'lead and support' approach is trusted and relied upon to deliver.
  • Successful demand generation campaigns that meet or exceed lead acquisition targets, contributing directly to the sales pipeline and meeting revenue and EBITDA expectations.
  • A cost-effective event marketing strategy that increases brand visibility and positions Silverfin as a thought leader within the accounting software ecosystem.
  • Increased market share through targeted campaigns, strategic partnerships, and effective PR activities that grow Silverfin's market reputation and reach.
  • Effective management and development of the Senior Marketing Executive.
  • Strong relationships with strategic partners on joint marketing initiatives that have expanded Silverfin's reach and influence in the market.
  • A clear and powerful reporting framework that provides regular updates on key metrics and performance indicators to the VP of Marketing & GM's of BU's.

Your Qualifications

  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • Extensive experience in marketing, with a focus on go-to-market strategies and demand generation.
  • Proven track record in managing marketing campaigns, third-party events, and channel marketing.
  • Experience in fintech or B2B SaaS marketing is a requirement.
  • Demonstrated ability to develop and execute marketing strategies that align with overall business objectives.
  • Excellent communication and interpersonal skills.
  • Proficiency in marketing automation tools and CRM systems.
  • Ability to work collaboratively with cross-functional teams.
  • Strong leadership and team management abilities.
  • Ability to manage multiple projects simultaneously, ensuring timely and successful delivery.
  • Experience in managing marketing efforts across multiple countries and regions.
  • Proactive and results-oriented mindset.
  • Team-oriented, with a focus on fostering a collaborative and inclusive culture.
  • Persistent and resilient in pursuing objectives.
  • Creative thinker with the ability to innovate and drive change.
  • Resilient and adaptable to a fast-paced, dynamic environment.
  • Effective in building and maintaining relationships with internal and external stakeholders.

About You

  • This is a fantastic opportunity to join a fast-paced and internationally growing Fintech Company, proudly part of Visma - the European leader in mission-critical cloud software.
  • Regular team activities during and after work.
  • Collaborate with a team of dedicated professionals, passionate about what they do, in a dynamic and evolving environment.
  • Monthly Company-wide Wellbeing Days off (Reviewed Annually).
  • Growth opportunities and personal training allowance.
  • Cool office spaces in Belgium (Ghent), UK (London - Old Street / Shoreditch), Netherlands, and Luxembourg.
  • Fair salary package, lots of flexibility, and great additional benefits.
  • Endless supply of excellent coffee, snacks, fresh fruits, and drinks.

Earn £80,000 - £110,000 per year, depending on your experience and qualifications.

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