Global Marketing Leader for Fintech Company

2 weeks ago

London, Greater London, United Kingdom Silverfin Full time
About Us

Silverfin is a cloud-based solution that empowers accountants to streamline their workload and focus on high-value activities. Our platform automates repetitive tasks, improving communication with customers and driving growth.

Job Summary

We are seeking a highly experienced Global Marketing Leader to steer our strategic direction and execution of marketing initiatives across the UK and global markets. The successful candidate will balance vision with operational excellence, ensuring our brand thrives in diverse environments.

Key Responsibilities
  • Develop and execute a comprehensive marketing plan that aligns with our company's strategic goals, partnering with product management, customer success, and commercial teams.
  • Drive demand generation through innovative marketing campaigns and initiatives.
  • Grow our brand visibility through strategic partnerships, PR, and collaborations with key industry events.
  • Foster internal and external collaborative relationships to drive growth and market penetration.
Your Success Will Be Measured By:
  • Awareness and buy-in across business units of the value marketing delivers to strategy and results.
  • Successful demand generation campaigns that meet or exceed lead acquisition targets, contributing directly to the sales pipeline and meeting revenue expectations.
  • A cost-effective event marketing strategy that increases brand visibility and positions us as a thought leader within the accounting software ecosystem.
  • Increased market share through targeted campaigns, strategic partnerships, and effective PR activities that grow our reputation and reach.
Requirements
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • Extensive experience in marketing, with a focus on go-to-market strategies and demand generation.
  • Proven track record in managing marketing campaigns, third-party events, and channel marketing.
  • Experience in fintech or B2B SaaS marketing is required.
  • Demonstrated ability to develop and execute marketing strategies that align with overall business objectives.
What We Offer
  • An estimated salary of £80,000 - £110,000 per year, based on your experience and qualifications.
  • The opportunity to join a fast-paced and internationally growing fintech company.

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