Senior CRM Executive Lead
1 month ago
About the Role:
Motorway Online Ltd is seeking a skilled and experienced Senior CRM Executive Lead to develop and execute our customer relationship management (CRM) strategy. As a key member of our team, you will work closely with the Head of CRM to deliver exceptional customer experiences across all touchpoints.
Key Responsibilities:
- Develop and execute a strategic CRM vision, aligning with various teams and stakeholders.
- Define and implement data-informed CRM strategies, leveraging data and insights for segmentation, targeting, messaging, and campaign adaptation.
- Manage and execute lifecycle journeys and marketing campaigns that deliver excellent customer interactions across multiple touchpoints.
- Identify and implement high-impact CRM initiatives to drive sales and customer engagement.
- Collaborate with internal teams to develop impactful, targeted, personalised, and brand-consistent messaging and creative.
- Analyse data and reports to identify trends and opportunities to improve customer experience and product discoverability.
- Embrace and champion a test-and-learn approach to drive engagement and increase performance across all CRM communications.
Requirements:
- Experience in customer marketing and CRM, with a track record of successfully developing and executing highly impactful CRM programmes and initiatives.
- Strategic and analytical mindset, with a focus on understanding customer behaviour and planning around data-driven insights and strategy development.
- Strong commercial acumen, brand appreciation, and a good creative eye.
- Ability to adapt priorities quickly in response to in-market changes.
- Experience collaborating with product and engineering teams.
- Analytical mindset with the ability to articulate the quantitative and qualitative impact of our efforts.
- Deep understanding of CRM tools and how to execute multi-channel lifecycle journeys.
- Strong verbal and written communication skills, capable of building trust and influence with peers and stakeholders.
What We Offer:
- A competitive salary of £85,000 per annum.
- Stock options.
- Annual learning budget.
- BUPA health insurance.
- Discounted dental and gym membership through BUPA.
- OnHand volunteering membership and one paid volunteering day per year.
- Hybrid working from home.
- Pension scheme.
- Motorway car leasing scheme.
- Enhanced parental leave.
- Cycle to work scheme.
Equal Opportunities Statement:
We are committed to equality of opportunity for all employees. We work to provide a supportive and inclusive environment where people can maximise their full potential.
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