Senior CRM Project Manager

17 hours ago

London, Greater London, United Kingdom Ambition Full time
Ambition: Digital Marketing Excellence

We are seeking a highly skilled professional to join our Marketing Insights and Automation (MIA) team as a Senior CRM Project Manager. This exciting role involves leading the implementation of a new global Client Relationship Management (CRM) platform across the UK and EMEA. As the Senior Member of the MIA team in London, you will drive CRM engagement across the region, showcasing its value in strengthening client relationships and driving growth.

Responsibilities:

  1. Global CRM Project: Manage data migration, ensure optimal data governance, and support change management by educating and assisting partners and staff.
  2. Existing CRM Platform: Oversee database alignment and cleansing, lead upgrades for the UK and Europe, and maintain data integrity.
  3. Marketing Platform & Stack: Develop email marketing activities, drive automation and personalisation, improve campaign scheduling, and enhance digital marketing communications.
  4. Data Analytics: Utilize PowerBI to create global dashboards, produce ROI reports, and analyze marketing channel performance.
  5. Team Leadership: Lead the London team, streamline processes, and present confidently to senior stakeholders.

Estimated Salary: £90,000 - £125,000 per annum. We are looking for a candidate with a strong background in CRM management, data governance, and proficiency in PowerBI, InterAction, Vuture, Google Analytics, and SEO.

Requirements:

  1. Degree in Marketing or a related field, with over 10 years in a marketing role, preferably with CRM or martech platforms.
  2. Strong background in CRM management, data governance, and proficiency in PowerBI, InterAction, Vuture, Google Analytics, and SEO.
  3. Proven skills in designing and executing marketing activities, with strong creative, strategic, and analytical abilities.
  4. Excellent negotiation, change management, and communication skills, with the ability to present confidently to senior audiences.
  5. Demonstrated project management skills and the ability to influence stakeholders at all levels.
  6. Strong interpersonal skills, with an inherent drive to succeed and the ability to overcome short-term barriers and setbacks.

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