CRM System Manager
1 month ago
Company Overview:
Blue Legal is a leading global law firm seeking a highly skilled Senior CRM Executive to join their London office.
Salary: £35,000 - £40,000 per annum
Job Description:
We are looking for an experienced professional to manage our CRM systems, develop e-marketing campaigns, and assist with digital marketing initiatives. You will contribute to tracking and reporting activities aimed at enhancing overall marketing, business development, and client relations within the firm.
Responsibilities:
- Manage CRM data, ensuring effective management including archiving and cataloguing.
- Develop targeted lists for key clients, tracking lead generation post-event.
- Provide regular reports from InterAction, offering insights on data quality initiatives, marketing campaigns, and mailings.
- Create best practice guides and provide training for CRM database and email marketing communications.
- Regularly update and improve content on the firm's website and drive continuous enhancement through large-scale digital marketing projects and campaigns.
- Collaborate to optimise digital marketing activities based on data insight.
- Support events organisation and provide technical support.
Requirements:
- Minimum 4 years' experience in a CRM role within a legal or professional services firm.
- Strong knowledge of CRM software and e-Marketing software, including data stewarding functionality and data mapping.
- Excellent working knowledge of desktop applications (MS Office) and digital marketing tools (Google Analytics, Data Studio, CMS).
- Process-driven with strong attention to detail and problem-solving skills.
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